10 Ways to Boost Customer Loyalty
How can you get a customer buy more from you?’
This is the problem of most business owners. While they may already have a system that is designed to convert visitors into buyers, they don’t have a system that makes their customers raring to buy from them again and again.
But this is a grave mistake.
You see, repeat customers have 10x the buying power than new customers.
Why? It is because of trust.
First, they are already familiar with you and your brand. You don’t even have to convince them to buy from you. They are already on the fence of buying.
Second, they are already familiar with the ordering process. You don’t have to educate them or ‘warm them up’ to your products and services. They already know about you and they will be willing to buy from you again if you have given them a good customer experience in the past.
New customers are generally harder to convert. You need to introduce yourself to them, tell them about your products and services and teach them how to order from your website. In most cases, you can only convert as much as 40% of new customers into loyal customers.
Loyal customers, on the other hand, will buy all of your products like some mad collector and they will be more open to upsells. In fact, 60-70% of loyal customers often buy your upsells.
So if you are not trying to boost customer loyalty in your business, you are truly missing this opportunity to make more sales and have a lasting income fueled by loyal fans.
If you’re convinced that you need to boost your customer loyalty, you’re in luck. Today, I will show you 10 ways on how you can boost customer loyalty. You don’t even need to implement everything that you’ll see below. Even if you choose to implement one, you’ll immediately see the positive effects of customer loyalty in your business.
Have a Loyalty Program
We cannot talk about customer loyalty without a loyalty program. You need this so that you can give your existing customers an incentive to buy from you.
You may have seen this in offline businesses. This is where they give you a stamp card that you have to complete in order to get a freebie or it can be a card that you swipe every time you make a purchase. This is done to encourage you to buy from the merchant again and again.
The system is quite similar online. For some websites, a loyalty program is as simple as a point system where customers get to accumulate points for every purchase. These points can then be spent on the website to replace cash. For others, it can be an accumulation of purchases. For example, you can give a free item for every 3 purchases. It is a way to encourage customers to buy from a particular online store again and again.
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