10 Types of LinkedIn Content

Building a personal brand on LinkedIn is a lasting investment that generates incredible rewards throughout your career.

LinkedIn is world’s largest professional networking platform. The purpose of this social media platform is to connect professionals and to make them more productive and successful.?LinkedIn has 1 billion active users as of 2024 and adds 3 new members to the platform every second.

Explore 10 types of content you can post on LinkedIn today to get ahead of the algorithm.

You aim to establish yourself as an expert.

Your content should provide solutions to problems.

However, the algorithm isn’t aligning with your goals.

You’re looking to maximize the visibility of your content.

You're considering which kind of content would be most effective on LinkedIn.

There’s no need for guesswork or learning through mistakes.

Now, let's start exploring below the types of LinkedIn content:

1. Infographics

• What it is: An infographic is a visual tool that combine graphics, charts, and minimal text to succinctly present complex information, making it easily digestible to read.
• Benefits: On LinkedIn, using infographics can boost engagement, simplify understanding of detailed data, and enhance shareability, thereby expanding visibility and reach. They also contribute to professional branding by showcasing your ability to deliver polished content and can drive traffic to your profile. Overall, infographics are an effective strategy for standing out and communicating effectively on LinkedIn.

2. One-liners

• What it is: One-liner posts on LinkedIn are succinct, impactful statements that capture attention and facilitate quick engagement.
• Benefits: Their concise nature makes them stand out in a busy feed, encouraging more likes, comments, and shares. These posts not only reflect and enhance your brand personality but are also versatile enough to convey various messages, from insights to humor. Additionally, their efficiency in creation and consumption makes them a practical choice for both the poster and the audience, helping to boost visibility and strengthen your professional identity on the platform.

3. Text Only

• What it is: Text-only listicles on LinkedIn are structured posts that present key points or ideas, offering a simple and direct way to communicate information such as tips or skills. Such examples are "Top 5 Benefits for using AI” or “7 Wellbeing rules for a healthy YOU”.
• Benefits: These posts are highly readable, promoting ease of consumption and encouraging engagement through likes, comments, and shares. They are adaptable to various topics, enhancing relevance for specific audiences, and are relatively easy to create, making them a practical choice for regular content updates. The organised format not only helps in positioning you as a knowledgeable source but also drives traffic to your profile, boosting your visibility and influence within the professional community.

4. Newsletter

• What it is: A LinkedIn newsletter allows you to publish recurring articles to a subscriber base directly on the platform, helping establish thought leadership by sharing relevant industry insights.
• Benefits: This feature enhances your visibility as subscribers receive notifications for new posts, increasing your content's reach. Newsletters provide a more persistent impact compared to typical posts, with the ability to revisit previous editions and allow new followers to access older content easily. Moreover, it serves as a direct communication channel, supporting stronger connections and brand loyalty among your professional network. Overall, LinkedIn newsletters are an excellent strategy for maintaining consistent engagement and boosting your professional profile.

5. LinkedIn Polls

• What it is: A LinkedIn poll enables users to engage their network by posing questions with predefined answers, which enhances interaction and engagement on your profile.
• Benefits: Polls are excellent for gathering insights, understanding audience preferences, and generating ideas for future content based on the feedback received. They also boost visibility as participants and their networks view and interact with the poll, potentially leading to increased traffic to your profile. Overall, using LinkedIn polls is a strategic way to support meaningful connections, gather valuable data, and enhance your presence within the professional community on the platform.

6. LinkedIn Videos

• What it is: Native LinkedIn videos are video content uploaded directly onto the LinkedIn platform for sharing dynamic content, offering numerous benefits like enhanced engagement and a wider reach, as the platform's algorithm often prioritizes video content.
• Benefits: These videos not only facilitate a deeper personal connection by allowing you to convey your personality and authenticity but also provide an effective platform to demonstrate your professional expertise. Whether through tutorials, industry updates, or live interactions, videos can significantly boost your visibility and influence on LinkedIn, making them a valuable tool in your professional content strategy.

7. Carrousels

• What it is: A LinkedIn carousel is an interactive post format that lets users swipe through a series of images or cards, enhancing engagement through its dynamic nature.
• Benefits: Carousels facilitate detailed storytelling by allowing content to be segmented into digestible pieces, ideal for educational content or showcasing projects. The increased interaction from swiping can lead to higher engagement rates, while the longer time spent on posts can improve visibility and reach on the platform, making carousels a compelling choice for effective communication on LinkedIn.

8. Case studies or Success Stories

• What it is: Success stories are used to highlight you or your company’s achievements and success stories. Use it to discuss challenges, strategies, and outcomes. Posting case studies and success stories on LinkedIn is an effective way to showcase your expertise and results, enhancing your credibility and trust within your network.
• Benefits: These detailed narratives describe specific challenges and the strategies used to overcome them, demonstrating your ability to achieve significant outcomes. Such content not only increases engagement through rich, value-driven posts but also serves as a subtle marketing tool, highlighting the practical benefits of your services or products. Additionally, these success stories can inspire action and lead to direct inquiries, making them a powerful component of a professional LinkedIn strategy.

9. Collaborative Posts

• What it is: A LinkedIn collaborative post involves teaming up with another LinkedIn user, such as a colleague, industry peer, or influencer, to create content that is shared on both participants' profiles.
• Benefits: These collaborations not only strengthen your credibility through association but also enrich the content with diverse perspectives, making it more engaging and informative. Such posts are excellent for strengthening and expanding professional relationships and typically see increased engagement due to the interactive and multi-voiced nature of the content. Overall, collaborative posts on LinkedIn are highly beneficial for broadening your reach, deepening industry connections, and enhancing the impact of your content.

10. Industry Trends

• What it is: An industry trend post on LinkedIn is a type of content that highlights recent developments, innovations, or shifts within a specific industry. These posts can include analyses, statistics, emerging technologies, market changes, or predictions about future directions.
• Benefits: These posts are highly relevant to professionals looking to stay informed, encouraging engagement and discussion on your profile. By sharing such content, you attract like-minded professionals and potential collaborators, enhancing networking opportunities and visibility. Additionally, these posts drive traffic to your profile and support the professional development of your network by keeping them updated on industry standards and best practices. Overall, posting about industry trends is an effective strategy for building your professional reputation and staying connected with the latest industry movements.

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