10 TYPES of INNOVATION Ideation and Examples Debrief 2/3

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From part 1 https://www.dhirubhai.net/posts/sureerat-mitemit-5077b9146_ten-types-of-innovation-ideation-and-examples-activity-7124384445758914560-ivKq?utm_source=share&utm_medium=member_desktop today, I plan to explain the Offerings part of 10 innovation which have 2 subtopics are

1. Product performance
2. Product system

I chose "The Standard" a Thai news agency to compare with traditional news agencies like Ch.3, Ch.7 (Broadcast on television channels), and Thairath (A daily newspaper agency) for offering topic.

Product performance example

To be the first explorer to seek the new business opportunity with a bold vision and a mission that echoes beyond the conventional.

The outstanding point of The Standard is the global trust knowledge such as McKinsey, IPCC — Intergovernmental Panel on Climate Change, scientific papers, and University research, etc. resulting in information in comprehensive detail, creditability, the global or regional issue that is the big interesting, easy to as starting point to discuss with others. Their strategies focus on Online podcasts first, this channel was limited to competitors when The Standard launched its product and their news-telling technique is unique, easy to understand and remember, refer to worthy trust source, is concise and comprehensive, and always repeat summary part or key message before finished. So they can get customers who want to listen to the news and knowledge while can not watch such as driving, jogging, etc. including those who want to enjoy creative stories with knowledge content.

By the time traditional news agencies had entertainment content more than The standard including Drama, Series, Music videos, etc. Customers should to watching for enjoy the full engagement content and fix the broadcast schedule that is the advantage to spoil customers to know the timing and content and can plan their schedule to be suitable for watching.

Product system

Diving into the world of podcasts, The Standard has unlocked a realm of creativity and customization.

The Standard has the low-cost approach to spinning off the unique podcast channel to meet the diverse needs of customers, they can share the same studio room to produce a variety of content following the style of the channel. Without the constraints of a rigid broadcast schedule, they can seamlessly organize and allocate resources. Now The Standard has many podcasts with unique DNA of channel style, customers are easy to recognize and can enjoy listening to content that matches their needs and can do real-time participation via comments, online stickers, # Hatch tags, and sent support things such as the star. The Standard is exploring launching new products for the special events to add to their system such as a Big issue forum by speakers who had come in The Standard channel, Gamification in YouTube reels, Edutainment shows in the theater, Online real-time debate, etc. That special event can promote to current customers and convince new customers to join their product system in other content too. Here's the cherry on top – Their customer channels actively promote their content with free but great organic content, they become powerful ambassadors for The Standard's unique and compelling narrative.

On the other hand, the traditional news agency increases their opportunities to get more watchers or customers by developing a new channel that is comfortable following them such as a monthly subscription, an official online platform; TikTok, and FaceBook, etc. Select the popular news reporters or modulators that are broadcast in the star television program during primetime. The famous news reporter can impulse rating scores and hold on to watching time and customers based on loyalty to their programs.

Key message

• Product performance is the dominant benefit of the product that matches the pain points or needs of customers. If you can make a unique product performance it is easy to catch up with the right target customers.
• Product system is the created environment to support your variety type of product performances to more impel quality standard to solve customer's needs higher than normal only one product's abilities.
• Product performance - The Standard: The worthy trust sources of online podcasts to drive people with creativity knowledge by storytelling.
• Product system - The Standard: The variety of online content podcasts that meet the different customer's needs and generations with their unique storytelling.