10 Types Of Emails To Use In Your Next Email Campaign

You’d find a lot of tricks, tips, and suggestions on how to design beautiful email campaigns. However. your email marketing campaigns aren’t getting you the response it is needed. Why? Maybe you don’t even know where your campaigns are going wrong?

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email. But what about the follow-up email? Or any email that may be included in an automated email workflow? It's time to stop focusing on the design of just your biggest sends and spend some time spiffing up all those other.

Why It Is Important To Do Different Types Of Email Campaign

If you’re simply sending out the same old weekly newsletter over and over again, your subscribers will stop being interested in your emails before they have a chance to convert.

The other problem with ineffective email marketing campaigns is that they don’t include a good mix of value-based emails as well as selling emails. If you are constantly sending either one or the other type of emails, you’ll either turn your subscribers off or you’ll never sell anything.

1.Welcome Email:

Your welcome email is the email you send a subscriber within 24 hours after they opt into your list. It’s a simple email that tells them how happy you are that they have subscribed, and then lays out some of the things they can expect to receive in their inbox.

2. The Offer Emails:

This email includes a discount, coupon, or some other special deal that you send out to subscribers as a “thank you” for being on your VIP list. Offer emails typically have high open rates.

Whether or not your business model includes offering sales and discounts, it’s a good idea to send out some sort of special offer just for your subscribers every now and then. This shows your appreciation and drives sales.

3. Announcing The New Launch Of Product/Service Email:

You know subject lines can determine whether or not your customer opens your email, and this email is no different. Be sure to tell your customers that you’ve got something new and fun for them to check out let your customers know about new items. It falls under the promotional email umbrella. You’re updating customers, but also hoping for a sale. Any business can tell customers about a new item in stock/product/service. Fashion and retail businesses may get the most bang for their buck.

4.The Request Email:

After you have delivered on your promises, you’ve earned the right to ask for a little something in return. This email can be used to ask for a favor, such as a testimonial or a review on a particular site.

Since online testimonials are essentially currency in many industries, this is a high returning email. Having customers write testimonials and offering positive reviews helps in boosting your brand presence and with that sales.

5. The Usual Newsletter Email:

While the newsletter email gets a lot of focus in email marketing circles, don’t fall into the trap of sending boring or uneventful newsletters just for the sake of sending a newsletter. This is a surefire way to make your followers hit the “unsubscribe” button.

Always make sure that your newsletters contain important, intriguing, or helpful information. If you don’t have anything important to say this week, skip it.

6. The Freebies Email:

An exclusive, free gift email sprinkled into your email marketing campaign will work like magic to keep your subscribers engaged and, well, subscribed.

So what kind of a free gift should you send? An easy way to start is with something downloadable. For example, send out a small pack of free design resources to download or give away a small sample of your product.

7. The Re-engagement Emails:

It’s possible that some of your subscribers will not be as engaged as others. This could be because their level of interest was low, to begin with, it’s been a while since your last update, or they’re just not that interested in your emails. Whatever the reason, it’s important to encourage them to re-engage with your brand.

8. The Transactional Emails:

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