10 types of data that should be on your keyword clustering wish list
Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right?
Some free tools walk you through some basic Natural Language Processing (NLP) that help deduplicate and find semantic similarities between keywords. There’s nothing wrong with starting there, but those are inevitably limited. Google, on the other hand, has infinitely more data to feed into its algorithms, including on-page data and links to provide more context than just basic keyword manipulation.