10 Types of CTAs You Need to Have on Your Website

Your website’s call to action (CTA) is the gateway to turning visitors into customers, subscribers, and leads. But not all CTAs are created equal, getting the right message, design, and placement can impact your conversion rates. In fact, using a specific, clear CTA can increase conversions by 161%, while placing it strategically on your page can boost results even further. With statistics like these, it is clear that your CTAs are more than just buttons, they are essential tools that drive success.

So, how do you make sure your CTAs are truly optimised? It starts with understanding the different types of CTAs that can be used for specific goals across your website. If you are serious about increasing click-through rates, up to 90% better, in some cases, this is a conversation you can’t afford to skip.

What Is a Call to Action (CTA)?

A Call to Action (CTA) is a prompt that encourages your audience to take a specific action, whether signing up for a newsletter, purchasing, or simply learning more about your product or service. In marketing, CTAs are essential because they guide the user’s next step in the customer journey, creating a clear path toward engagement or conversion.

Reasons Why Your Website Needs to Have Strong CTA

A strong CTA is an important component of any successful website. In today’s era, simply having a website isn't enough, it needs to actively encourage users to take action. Here are the key reasons why your website needs to have a strong CTA:

Generate Leads

Your website is a tool for driving specific outcomes, whether that is sales, leads, or engagement. Without a clear CTA, visitors may not know what action to take next. A well-written CTA makes the user experience easier to understand by guiding the user toward the action you want them to take.

Increases Conversions

A call to action (CTA) is one of the best ways to encourage visitors to take action, regardless of your objective, sales, sign-ups, or another kind of conversion. Consider it the salesperson for your website, encouraging visitors to move forward.

Creates Urgency

"Limited Time Offer" and "Don’t Miss Out" are common phrases found in CTAs, and they can evoke a sense of urgency and motivate to act quickly.

Improves Tracking

With the correct CTAs, you can monitor which buttons are more frequently clicked. In order to better satisfy user needs and increase conversions over time, you may utilise this to assess the success of different strategies and improve the content and design of your website.

10 Types of CTAs You Need to Have on Your Website

It is important to note that different CTAs demand varying levels of commitment from visitors. Based on your content and an understanding of consumer behaviour, it is important to carefully evaluate which CTA or combination of CTAs will be most effective for your specific page or content.

Here are 10 types of CTAs that you should consider incorporating on your website to guide your audience through the marketing funnel;

1. Lead Generation CTA

Attract potential customers by offering something of value in exchange for their contact details, such as an eBook, guide, or free consultation. This CTA is key for growing your email list and initiating the first step in the sales journey.

2. Lead Nurturing CTA

Keep your leads engaged with relevant content or offers that build trust and guide them along the buying journey. This could include a CTA prompting them to download additional resources or sign up for a webinar.

3. Sales Conversion CTA

Push for a final decision with clear, action-driven CTAs. Encourage users to make a purchase, book a demo, or take another step towards becoming a customer, such as "Buy Now" or "Start Your Free Trial".

4. Blog Post CTA

After readers engage with your blog post, guide them to the next step, whether it’s reading related articles, signing up for a newsletter, or checking out a product related to the blog content. This helps maintain engagement and keep visitors on your site longer.

5. Social Sharing CTA

Encourage your users to share your content on their social media platforms. A well-placed "Share this post" CTA can increase website traffic and the reach of your content.

6. Product Discovery CTA

Invite visitors to discover more about your products or services. This could include CTAs like "Explore Our Range" or "Find the Perfect Product for You", helping users explore offerings that meet their needs.

7. Contact Us CTA

A simple yet essential CTA. Make it easy for visitors to get in touch by including "Contact Us" buttons across your site, especially on key pages where visitors may have questions or need support.

8. Event CTA

If you’re hosting events, webinars, or special promotions, make sure to feature a prominent CTA inviting users to register or learn more. "Register Now" or "Join Our Webinar" are great ways to capture interest.

9. Urgency CTA

Create a sense of urgency to encourage immediate action, such as limited-time offers or exclusive deals. Phrases like "Limited Spots Available" or "Offer Ends Soon" can prompt users to act quickly.

10. Testimonial CTA

Showcase your customer success stories with a CTA encouraging visitors to read more testimonials or see case studies. "See How We’ve Helped Others" can build trust and drive conversions by sharing real-world experiences.

Key Considerations for Optimising CTAs on Your Website

While having the right types of CTAs is essential for guiding users through your site, their true power is only realised when they are visible, compelling, and relevant to your audience. A well-crafted CTA can lose its impact if it’s buried beneath layers of content, or worse, overlooked entirely.

Here are some key considerations for ensuring that your CTAs not only capture attention but drive action, helping you maximise conversions and improve user engagement across your site.

Make the CTA Visible

It's essential to prioritise the visibility of your CTAs. This means ensuring they are strategically placed in areas of high attention, such as at the top of the page, within the content, or at the end of a key section. Size matters too, your CTA buttons should be large enough to stand out without overpowering the content.

Use Eye-Catching Button Colours

Choose colours that contrast with the rest of your website's design, but avoid overdoing it. A bright button against a more muted background can make your CTA pop. However, make sure the colour aligns with your brand’s aesthetic and doesn't distract from the overall user experience.

Ensure Responsiveness

Your CTAs need to work seamlessly across all devices. Given the increasing use of mobile browsing, your buttons must be appropriately sized and easy to click on smaller screens.

Avoid CTA Overload

While it’s tempting to add multiple CTAs throughout your website, cluttering your pages with too many choices can overwhelm users. Instead, focus on guiding visitors toward a clear, singular action that aligns with your business goals.

Make Every Click Count with Us

Don’t let visitors leave your website without taking action. With the right CTAs, we will help you transform casual browsers into loyal customers. It is time to step up and make every click count. Start implementing effective CTAs now and guide your audience exactly where you want them to go.

Don’t sit on the sidelines. Take control of your website’s performance today. Partner with us, and together we will craft CTAs that not only capture attention but drive real results. Let’s make it easy for your visitors to say "yes" to what you’re offering.