10 Tricks To Launch An Online Marketing Campaign On A Tight Budget
I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?
Although digital marketing is key for successfully reaching a wide variety of consumer categories such as millennials, the cost of using online tools can be enormous, particularly if you’re running a small or medium-sized enterprise. For instance, developing a custom mobile app would include personnel expenses, R&D losses as well as funds allocated to its promotion.
Does this mean that if your budget is tight, online marketing becomes completely ineffective? Absolutely not!
1. Focus on One or Two Channels at a Time
It could be valuable to instead focus on one or two channels to minimise costs and establish a loyal following from a strong customer base. Fortunately, many social media offer capabilities in distributing interesting and varied content while remaining within the confines of a single platform. For instance, Facebook has recently launched Facebook Live, its own service for live-streaming. You can take advantage of these solutions and stay on top of your marketing game.
2. Share Costs with Your Partners and Co-Brands
Another is to strategically distribute the marketing channels among yourself and your partners. While you can be a powerhouse on Twitter, your co-brands may have a developed Instagram following, benefitting you both. Don’t be afraid to reach out to new firms and companies! Although establishing these relations can seem daunting, the fact of the matter is that no reasonable business would refuse an opportunity to reduce their costs and raise consumer awareness at the same time.
3. Research New Marketing Trends and Consumer Habits
One of the main characteristics of the digital environment is that the opportunities provided to its users are constantly evolving. This means that an organisation that does not keep ahead of the major trends and changes in consumer habits risks spending its time and money on actions that would ultimately prove futile in attracting new customers or retaining the existing clients.
I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0411 686 071 or email at [email protected].
Thanks!