10 trends in conferences & events for 2020

The events planning industry is continuously evolving. Technology is becoming cheaper and more accessible. Participants now focus more on the delivered value and marketers have become more tech-savvy. 2019 was a big year for event managers and planners. However, 2020 will be even bigger than that in terms of innovation and evolution. 2020 will be all about technology, personalization, and customization. New technologies are emerging and many of them will become an important part of event management industry in 2020. So, even if 2019 was your super hit year, you should still focus on making 2020 even more memorable. The industry is in a constant state of change and keeping up with these changing trends has become important in order to succeed. Here are the 10 trends in conferences and events for 2020:

1. Virtual Reality (VR)

Virtual reality is a popular trend in 2019 but it is going to be more popular in 2020. In 2020, the use of VR technology will become more common in events and conferences. Apart from this, it is also going to be used in event management because it will allow the event planners to visualize and personalize their events before the actual event.

2. Face-to-face interaction

1n 2020, face to face interaction will become a popular trend. This is because people have started to spend more time with technology in the form of their smartphones, laptops and other gadgets. This makes face-to-face interaction a great tool to be used in event management.

3. Wearable Tech

Wearable technology will be trending in events in 2020. The audience will be taught about different kinds of wearable tech at different events and conferences.

4. Event Check-in

In 2020, technology will be used to enhance the experience of the event check-in process. It will not only be cost-effective but it will also save a lot of hassle and time.

5. Training and Development

Training and development are equally beneficial for employees as well as for organizations. It allows new recruits to increase their knowledge and use it to enhance business capability. Training and development are also key to personal growth and due to this, it will become an increasingly popular trend in 2020.

6. Increased Event Security

Unfortunately, one of the popular trends in 2020 would be event security. Every year, event planners met with a new type of security concern and due to this, keeping the attendees safe has become a major concern. This trend also involves cybersecurity, onsite security, and emergency plans.

7. Personalized Content

Gone are the days when one message or email was enough for all the participants. This is an age of personalization and event managers have started to understand the importance of personalized content. Personalized content is more effective and is more likely to get the desired results. An example of personalized content is simply writing the name of an attendee within an email.

8. Food Guidelines

New food guidelines are an important trend that we saw emerging in 2019. This trend will become more popular in 2020 with the use of more energy-saving technology that will play a role in environmental sustainability.

9. Better WIFI

The new year will bring better WIFI and internet facilities with it. WIFI availability plays an important role in the success or failure of an event. Therefore, event managers and planners will be focusing more on providing better WIFI to their participants.

10. Interactive Maps

No one will get lost with this very useful trend of interactive maps. Event sites, especially in bigger shows, can be confusing. Therefore, it’s a great idea to embrace technology and provide interactive maps to the participants.

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