Hey LinkedIn friends! Here are 10 things NOT to do when writing job ads, inspired by Jan Tegze's Full Stack Recruiter.
- Be Honest: Don’t oversell the job. Be truthful about the role to set realistic expectations and build trust.
- Speak Directly to Candidates: Use “you” more than “we” to make the ad personal and engaging. This shows candidates what’s in it for them and makes the ad more relatable.
- Avoid Jargon and Bias: Use clear, inclusive language. Avoid company-specific jargon and phrases like “cultural fit” that can be off-putting.
- Keep It Short: Most people read job ads on their phones. If they have to scroll a lot, it’s too long. Stick to essential skills and skip the fluff.
- List Key Requirements: Focus on the most important skills. You don’t need to list every possible skill; keep it relevant to what really matters. Skip “nice to have” or “preferences” if they aren’t essential.
- Simple Titles: Use straightforward titles like “Developer” or “Lawyer” so your ad is easily found. No one searches for “Legal Ninja.”
- Look Professional: Use quality images and check for spelling mistakes. Professional ads attract quality candidates.
- Update Regularly: Don’t use the same ad for years. Reused ads can make your company look outdated or unattractive. Refresh your job ads to reflect current needs and trends.
- Avoid Internal Acronyms: Don’t use company-specific acronyms or jargon that outsiders won’t understand. Clear communication is key.
- Skip “URGENTLY” Posts: Saying “URGENTLY NEED” looks desperate. Be patient and professional.
By avoiding these common mistakes, you’ll create job ads that attract the right candidates and reflect well on your company. Happy recruiting!
#Recruitment #Hiring #JobAds #FullStackRecruiter #LinkedInTips
