10 Tips For Top-Notch Content Creation

Are you constructing a new website or revamping and old one and wondering how to create the kind of content that will lure visitors? People and search engines alike tend to find favor with websites that consistently deliver quality content, so posting great material is an absolute must. Here are 10 handy tips for top-notch content creation to get you started.

1. Insist on Originality
Thanks to Google's algorithms, duplicate content is a major no-no that can send a website's rankings spiraling down into oblivion. Insist on original content. Whether you write it yourself or hire a professional, original content is a fantastic opportunity to shape your company's message and image. Pick a voice that reflects your company and use it to build a bond with your customers.

2. Spark a Reaction With Strong Headlines
If the headlines fall flat, people tend to stop reading. To ensure that your excellent content gets the audience it deserves, top it with attention-grabbing headlines that fire curiosity, prompt the need to know or promise a humorous connection. Don't ever settle for a headline that is just good. Brainstorm and play around with various ideas until you find something fantastic.

3. Invite Your Audience In
When creating content, make it a point to invite your audience to engage with you. Get them involved by raising questions, sharing anecdotes and encouraging comments. Articles that draw lots of comment tend to catch Google's attention in a good way, raising your page rankings. Higher page rankings mean your website gets more visibility and more traffic, which can expand your audience and spike the number of conversions your website generates.

4. Entertain and Inform
People search the web for answers, so be ready to provide them with quality content that delivers valuable information. Don't limit yourself to promotional material. Instead, offer posts and articles that offer useful material in a way that is both informative and entertaining.

5. Avoid Inaccuracies
Have you ever clicked on a webpage, spotted misspellings and grammatical errors, and then promptly dismissed it, choosing instead to patronize less error-prone sites? If so, you're not alone. Inaccuracies and mistakes damage a website's credibility. Since they are often seen as a reflection of the business that owns them, flawed pages hurt the business they represent too. Protect your expert reputation by ensuring the content that you post is well-written and contains accurate information. If writing isn't your strong suit, hire someone to do the job for you.

6. Be Relatable
How do you make the average person care about your subject? Show them how it impacts their lives. Incorporate examples and suggestions that demonstrate how whatever you are talking about can be used to improve their health, save them time or money, or generally make their lives that little bit better.

7. Picture This
Walls of words are not a website's friend. Images count as content too. Make your site more visually appealing and interesting to visit by interspersing relevant pictures, graphics and videos. Pictures are also a simple way to personalize your page and humanize your business.

8. Limit Length
No one likes to be trapped by a long-winded speaker who doesn't know when to stop. Many people visit the web for quick answers, so brevity is a valuable feature. Limit posts to one idea, and let the depth of your coverage determine the length of the post. If you can make your point in a few short paragraphs, do so. If more detail is required to avoid misunderstandings, use only the words necessary. If a piece becomes too lengthy, consider breaking it into multiple entries to make it more digestible.

9. Make It Easy to Share
Social media is your friend, especially if it helps your message to go viral. To get the most mileage out of your content creation efforts, add social sharing buttons in prominent locations so that your audience can easily spread the word for you.

10. Repeat With Something New
It turns out that the advice to rinse and repeat holds true for more than washing your hair. When it comes to content, both quality and quantity count, so it's crucial that you maintain your high standards and keep adding fresh, new material to appease the appetites of both people and search engines.

When it comes to effective search engine optimization strategies, nothing beats unique, high-quality content. It’s undeniably true that delivering a consistent stream of top-notch content is hard work, but with rewards like improved page rankings, higher traffic and the creation of a loyal audience it is more than a chore that must be accomplished; it is a task worth doing right.

Do you own a restoration business and want tips on improving your digital marketing? Join my LinkedIn group, "Digital Marketing Tips For Your Restoration Business" here.