10 Tips For A Successful Personal Brand
Kariman El Helw
?? Business & Personal Brand Strategist | Empowering CEOs & Entrepreneurs to Build Impactful Brands | Public Speaker, Trainer & Writer.
Personal branding is essential for those who are skilled or talented in any area. Personal branding has no rules, it's all about what you love to do already, the game of personal branding is about finding your strength points, building on them & being yourself.
- Write Down Your Core Values: Knowing your core values is one of the most important steps, that will make you able to determine how do you want people to perceive from your content, feelings you want to evoke. Being authentic is the key to the best personal branding.
- Offer Value To People For Free: Don't think twice to help those in need of your skills, services, etc... when you help others with your skills people will recognize you, those whom you've helped will always recommend you. this will lead to reaching whatever you're looking for whether its a specific job, partnership or a project to work on with other companies.
- Make People Feel Invited: When people talk to you or meet you in person make sure that you are nice to them, answering their questions, replying to their messages and comments will help in your brand positioning. People will feel if you're doing it authentically or not.
- Pick Your Preferred Social Media Platform: You can make it on yourself posting on 2 platforms only or sharing the same content on all platforms with few edits to match each platform, choose the platform that will allow you to engage better with your audience.
- Be Clear & Be Consistent: You should be clear about what you do, the services you offer, the purpose of doing it and who you are offering those services to. Being consistent is the key to a successful personal brand.
- Be Responsive: Posting consistently alone will never build a good personal brand, so you should work on human interaction with your audience.
- Choose Quality Over Quantity: You can make a living by having 1000 real believers who find value in what you post, these people will be super loyal to you and will appreciate your services.
- Don't Fake It Till You Make It: This is the most challenging part for those who care about building a great personal brand; because social media give us a way to push out our personal brands even if it's not something that we really believe in, the problem is when you want your audience to perceive certain thing about you that's not actually how you are. That's why you should pay great attention to your behaviors making sure that you're being yourself.
- Know Your Audience: You should know that you're working on your personal branding to attract a certain type of people, so you need to know what this type of person looks like, what matters for them & their background.
- Be Yourself: This is the most important part ever so before working on your personal branding you should spend time knowing yourself. For better understanding ask yourself Two questions:
- Who am I?
- What I want the world to know?
In order not to lose your sense of authenticity because you are trying so hard to appeal to this specific audience.
Finally, you should know that It's all about the core values that set you apart from other people who are trying to target the same niche or have the same personal brand to you, so don't focus on the little things only, such as your logo, colors, etc... they are important but not as important as your authenticity, your core values, the information that you're giving to people, how you want people to feel, how you tell better stories and get your impact to more people are incredibly important because you can change the logo, business name, etc... by simply hiring an agency or rebranding, but who you're & the message you wanna deliver to the world is not something you can change easily.
It will be a fun journey if you're enjoying what you're doing!
Master of Public Policy & Administration
3 年Well said, nothing of missing. That's a user manual for personal branding
Science Teacher ?? CheeS
4 年???? ??
Last Role: Key Leader at lululemon Kuwait
4 年Wow this was a good read. Especially for someone like myself who wish to break into a new industry and take on a new niche after being let go from my company during the COVID-19 period. I wasn't even that upset or disappointed, I got over all that pretty quickly and still remain positive that I'll find something that I was meant to do initially. Something where I will bring change to people's lives and my own of course. Something where I can show my passion for change and motivate and encourage others and enhance their curiosity to the unknown, besides "You don't know, what you don't know", So in other words with what you do know and learn something new every day or get motivated to do more you can make a difference in your own life or someone else's. I will find MY place of work soon.I will be happy working with open minded people again, motivated and eager to be better today than they were yesterday, eager to be better tomorrow than today. My TIME is near. Thank you for your article on PERSONAL Branding.It was very informative and encouraging and woke that sleeping dragon inside me to be valued again.
???? ???? ???? ????? ?????? ????????? ?????? ????????.
4 年You are Great girl. It’s my Pleasure to be in true Friendship. Hopefully we Can Meet