10 Tips to Improve Your Sales Performance

I came across this article that lists 10 Tips to Improve Your Sales Performance. It’s pretty long so here are a few snippets that you might find interesting:

The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it’s a race to the bottom.

No matter what industry you’re in, what worked well a few years ago isn’t good enough today. This is no time for trial and error or order-taking; this is a time to sell. Here are some basic steps you can take to improve your sales performance, reduce your cost of selling, and ensure your survival.

1. Clarify your mission.

Begin by understanding your business niche. What do you do best? Who needs what you do? How do you best approach these prospects? How much are they willing to pay? If these questions are not answered easily, campaign at the top for clarity and vision.

2. Break the mission into specific goals.

Write down the activity goals (calls per day, proposals per month, referrals per call, etc.) that you can control. Set results goals (sales per month, amount per sale, profit per sale, etc.) to measure your progress, and track them closely. Increase your activity and measure the results. Goals focus your attention and energize your action.

3. Sell to customer needs.

Always assume your prospects will buy only what they need. How can you convince them of that need? Emphasize the features of your product or service that reduce costs and solve problems for the customer. Sometimes you can reposition your wares. For example, you sold wool uniforms for their look and feel; now stress wool’s durability and lasting value. Be creative in your sales and marketing.

4. Create and maintain favourable attention.

Effective marketing, referrals, strong sales skills, and strategic questions are the keys to creating favourable attention. Diligent follow-through and above-and-beyond customer service are the keys to maintaining it.

If you want to keep reading click the link here for the full article. Please feel free to contact me on 0467 749 378 or email at [email protected] for any thoughts and perspectives.

Thanks,

Robert