10 Tips on How to Prospect Customers Using LinkedIn
LinkedIn isn’t just for job prospecting. Savvy sales people around the world have begun realizing its potential when it comes to finding new customers. After all, users give you all the information you need to sell to them: Location, interests, and job history. Why wouldn’t you be using this (free) valuable information to sell more?
LinkedIn Is Growing
More than 500 million members use LinkedIn from all over the world, and LinkedIn’s growth is quickly gaining pace to catch up with the major competitors. LinkedIn offers something that those platforms don’t. In addition to being solely business-centric, public profiles also go into extensive detail about professional interests, job experience, and more. This data is what makes it extremely powerful for any business looking for new prospects.
It also has features like tagging, sorting, and InMail built right in to help you turn LinkedIn into your own lead-generating machine, so long as you know how to use it.
10 Tips to Using LinkedIn’s Full Sales Power
- Always Connect: What do your current connections look like? If it’s mostly friends and family, you need to begin finding new connections. First-level connections open the door up to second and third-level connections (that is, your mom’s connections, and their connections). Additionally, when you meet someone new in person or online, you should always look them up on LinkedIn and send a connection request while you’re fresh in their memory.