10 Tips To Create a Successful Postcard Mailing
The Personal Marketing Company
Helping thousands of real estate agents grow their businesses for the past 40 years.
10 Tips For Creating a Successful Postcard Mailing
Bold and Effective Headline
Grab your reader’s attention with an engaging, eye-catching headline. The litmus test for a great headline is simple: Will your readers know with a glance what you’re offering?
Call To Action
Readers usually won’t take the next step unless you include a call to action. To encourage engagement, feel free to use more than one call to action. Keep it short and to the point with messages like these:
Learn more at [your site]
Visit [your site] for more information
Call TODAY
Let's get together soon
Stand-Out Graphic
Pick an image that pops. The front of your card should be compelling or engaging enough to make someone pick it up for a closer look. Choose an image that reinforces the purpose and message of your postcard. Use only high-quality images with appealing colors.
The Offer
Include an offer in each postcard. The offer is your key to eliciting a response to your mailer. What problems keep your clients awake at night? Speak directly to those issues with a valuable offer. Boost their motivation and sense of urgency with limited-time offers.
领英推荐
Sell the Benefits
People don't buy features. They buy benefits. Always answer their question: “What can you do for me?” Your benefits should correspond directly with the message in your headline. Point out specific advantages you offer over your competition. List those advantages with bullet points to make them easy to read.
Contact Information
Draw attention to your contact information, company name and logo on your postcard.
Have One Message
Try not to over-communicate on your postcard. Stick to one key idea with one goal: Get your reader to answer a call to action.
Update Your Address List
Save time and money by reducing unnecessary duplications in your list. Remember to delete duplications by name and by address. If it’s been a while since you’ve updated your list, consider verifying each contact and address.
Identify Your Audience
Target your audience. You can even segment your list to micro-target your offers to specific groups such as past clients, SOI or a farm list. Segmenting can make a significant difference in your ROI.
Don't Rely on 1 Postcard To Get Results
On average, it takes 8-12 touches to get noticed and generate a conversion. For best results, reach out to your audience with multiple mailings throughout your campaign.
Create a custom design to showcase local events or special offers. Or, you can choose from 100s of attractive predesigned templates from TPMCO. For only $63, 100 postcards are printed and mailed for you.