10 TIPS To BOOST Instagram Reel & Tik Tok Views in 2023

In the world of social media, creating viral content has become a coveted goal for content creators and businesses alike. The ability to capture the attention of millions of viewers and build a substantial following can greatly impact one's success and monetisation opportunities. In this blog, we will explore the principles that make a piece of content go viral on platforms like Instagram and TikTok. While each platform may have nuances, the fundamental principles remain the same. By understanding these principles and applying them strategically, you can increase your chances of creating content that resonates with a wide audience.

Content Is King

The foundation of any viral content is its quality and appeal. Regardless of the platform, it is unlikely to gain traction if your content isn't relatable, relevant, or shareable. Relatability refers to the ability of viewers to connect with your content on a personal level. Finding common ground or addressing universal experiences can make your content more relatable. Relevance involves staying updated with current trends or topics that capture people's attention. Incorporating trending themes into your content can make it more appealing. Add elements that evoke strong emotions, such as shock, awe, or humour, to achieve shareability. When viewers feel compelled to share your content with others, it increases its reach and potential for virality.

Keep It Concise

Attention spans are shorter than ever in today's fast-paced digital landscape. While the algorithms may favour shorter content, longer-form content can still be shareable if it effectively retains viewers' attention. The key is to keep your content concise, delivering the message or story within the shortest time possible. Ideally, it would help if you aimed to capture viewers' attention within the first three seconds, utilising hooks that intrigue and entice them to continue watching.

The Hook

The hook is a crucial element in capturing viewers' attention. It refers to the initial moments of your video or content that must be engaging enough to hook viewers and compel them to watch further. Effective hooks can be created by posing relatable questions, showcasing shocking visuals, or providing a quick summary of what the content offers. Experimenting with different hook techniques can help you find what works best for your target audience.

The 10-Second Rule

To retain viewers' attention throughout your content, you should change visually what they see every 5 to 10 seconds. This can be achieved through various techniques, such as incorporating captions or on-screen texts, changing camera angles, or adding B-roll footage. Visual variety helps to keep viewers engaged and prevents monotony. Utilising stock footage platforms like Storyblocks can provide you with a vast library of high-quality footage to enhance your content.

Add Value

Creating content that adds value to viewers' lives is crucial for long-term success. Rather than focusing solely on self-promotion or personal anecdotes, aim to entertain, educate, inspire, or inform your audience. By addressing their needs or interests, you establish a stronger connection and increase the chances of viewers sharing your content with others.

Humans Connect With Humans

Even if you prefer to be behind the camera, building a personal brand and including behind-the-scenes shots of yourself can enhance the connection with your audience. People are more likely to connect with real humans rather than faceless brands. Additionally, being authentic, unscripted, and organic in your delivery can make your content more relatable and genuine.

Keep Up With Trends

Staying up to date with the latest trends and utilising trending audio or video styles can significantly increase your content's visibility. Including these elements can help your content fall into the relevant category, increasing its chances of being discovered by a wider audience. However, it's essential to balance trendiness with originality and authenticity to stand out from the crowd.

Audio and Visual Quality

While platforms like Instagram and TikTok thrive on raw and unfiltered content, maintaining a certain level of audio and visual quality is important. Clear and crisp audio ensures that viewers can understand your message, while good lighting and composition enhance the visual appeal of your videos. Poor audio or video quality can make your content appear unprofessional and detract from its shareability.

Engage with Your Audience

Engagement plays a vital role in creating a sense of community and encouraging viewers to share your content. Responding to comments, answering questions, and acknowledging your audience's feedback can make them feel heard and appreciated. This sense of connection and interaction fosters loyalty and motivates viewers to actively share your content with others.

Consistency is Key

To build a following and increase your chances of creating viral content, consistency is key. Posting high-quality content regularly keeps your audience engaged and coming back for more. By establishing a content schedule and sticking to it, you demonstrate reliability and commitment, which helps to build trust and credibility with your viewers.

Collaborate with Others

Collaborating with other creators in your niche can exponentially increase your content's visibility and reach. Partnering with influencers or content creators with a larger following than you expose your content to a new audience. By leveraging each other's strengths and cross-promoting your content, you can tap into new communities and gain more views and followers.

Optimise Your Content for the Platform

Each social media platform has its own formatting and algorithm, and optimising your content accordingly is essential. Understanding the platform's best practices, such as using appropriate hashtags, captions, and thumbnail images, increases your content's discoverability. Tailoring your content to fit the platform's requirements ensures it appears in relevant searches and recommendations, maximising its viral potential.

Promote Your Content

While platforms' algorithms play a significant role in content discovery, it's essential to rely on something other than them for promotion. Actively promote your videos through other social media channels, email newsletters, or paid advertising. By increasing the exposure of your content, you attract more views and increase the likelihood of it going viral.

In the ever-evolving world of social media, creating viral content on platforms like Instagram and TikTok can be a game-changer for content creators and businesses alike. By understanding the principles behind viral content creation and applying them strategically, you can increase your chances of capturing the attention of millions and building a substantial following. Remember to focus on creating relatable, concise, and valuable content while engaging with your audience and staying consistent. Collaborate with others, optimise your content for each platform, and actively promote it to maximise its reach. If you're looking for expert guidance to elevate your brand's marketing strategy, book a meeting with Real Media Marketing to take your brand to new heights.?

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