10 Tips To Boost Dealership Online Reputation
Allen Quay
I provide white-label reputation management software that's AI-driven, empowering agencies and entrepreneurs to boost profits, reduce client churn, and broaden their range of services.
Online reputation is crucial for any business, but it's especially important for dealerships. Car buyers are more likely to trust a dealership with a great online reputation, and a poor reputation can lead to lost sales.?
In today's digital age, consumers have access to a wealth of information at their fingertips and they are more likely to research a dealership before visiting it in person. That's why it's essential for dealerships to take the time to build and maintain a stellar dealership online reputation.
A dealership's online reputation can make or break its ability to attract and retain customers. A positive reputation can lead to increased sales and customer loyalty, while a negative reputation can cause customers to look elsewhere for their next vehicle purchase.?
In this blog post, we'll be discussing the 10 steps that dealerships can take to create and maintain a great online reputation. From creating a strong online presence to managing customer reviews, we'll cover everything you need to know to ensure your dealership has a positive reputation online.
Whether you're just starting out or looking to revamp your existing dealership's online reputation strategy, this guide will provide you with the tools and knowledge you need to succeed.
1. Aim to provide quality service
The first step to building a great dealership online reputation is by providing a fantastic customer experience from start to finish. Make sure that you are making an effort to consistently delight your customers. This means paying attention to every detail, from the moment a customer walks through the door to the moment they drive off in their new car.?
2. Send review requests to all of your customers
Next, you want to make sure that your customers are sharing their great experiences on review sites and social media. Remember, a dealership with 500 reviews looks a lot better than a dealership with 5. There’s an easy trick to getting more reviews: just ask.
By sending review requests via text and email to all of your customers, you will make the process of leaving a review easy. All they have to do is click on the link and write a review. It's also important to make it clear that you value their feedback and that you're actively working to improve your dealership's online reputation based on their comments.
This can be done by responding to reviews, both positive and negative, and using the insights gained to make changes to your dealership. Review Dingo offers a great way to do this with our?award-winning Reviews service.
3. Be on the first page of Google search
75% of users never go past the first page of Google. By taking the steps to rank higher on search, your dealership will get discovered by more car buyers. To increase your dealership’s visibility on search, get more reviews and make sure that your business listings are accurate across the Internet.?
It’s estimated that reviews and listings together account for more than 25% of ranking factors. This means that it's essential to have accurate information on sites like Google, Yelp, and Facebook. This includes your dealership's name, address, phone number, and hours of operation.
It's also important to use keywords related to your dealership in your website content, meta tags, and page titles to improve your search engine rankings.
4. Monitor all relevant review sites
Customers are constantly making the decision whether or not they want to buy from your dealership through the hundreds of review sites on the Internet. Bad reviews on one site can lead to customers turning away from your dealership and going to a competitor.
Make sure that you’re keeping track of every review site that you appear on to prevent damage to your reputation. This means regularly checking sites like Yelp, Google, and Facebook for new reviews. It's also important to respond to negative reviews in a timely and professional manner, addressing the customer's concerns and offering solutions to their problem.
This shows that you care about your customers and that you're committed to improving their experience.
5. Engage with all of your customers
Engaging with your customers is crucial to building and maintaining a positive dealership online reputation. It's important to respond to all reviews, whether they are positive or negative. Responding to a positive review is a great way to show appreciation and build loyalty.
On the other hand, responding to a negative review in the right way can help turn an angry customer into someone who is ready to have a conversation with you or even an advocate of your business based on the way you handled the situation.
It's important to respond to reviews in a timely manner and to be professional, courteous, and understanding in your responses. Show that you care about the customer's experience and that you are willing to take steps to resolve any issues that they may have had.
When responding to a negative review, it's important to acknowledge the customer's concerns and to apologize for any inconvenience or dissatisfaction that they may have experienced. Offer to make things right and to take steps to prevent similar issues from happening in the future.
Remember, a negative review can be a valuable learning opportunity for your dealership, and by responding in the right way, you can turn a negative experience into a positive one.
领英推荐
Having an?omnichannel communications strategy?provides numerous benefits to businesses. It allows customers to engage with the brand through multiple channels, such as email, social media, live chat, and phone. This results in a seamless and consistent experience for the customer, as they can switch between channels and still receive the same level of customer service.
An omnichannel strategy can lead to increased customer satisfaction and loyalty, as well as higher conversion rates and revenue growth. In today's competitive market, an omnichannel approach is crucial for dealerships looking to differentiate themselves and provide a superior customer experience.
Don't stop now: Access the full article for the remaining 5 tips!
If you would like to read more about this topic, please follow the link in the comments to access my full blog post where I cover the last 5 tips to boost a dealership's online reputation.
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Understanding the Different NPS Methods (link in comments)
Net Promoter Score (NPS) is a widely used tool to gauge customer satisfaction and loyalty. However, not all NPS scores are created equal. There are two main methods of measuring NPS - the absolute method and the relative method.
The absolute method compares your score to a general standard across all industries, while the relative method compares your score to others in your specific industry.
Delighted has published an informative article that breaks down these two methods, providing insights and valuable information on what makes a "good" NPS score.
Additionally, the article comes with a benchmarking tool to compare your score with others in your industry. Find out how to make the most of your NPS score by checking out the full article at the link in the comments.
Net Promoter Score (NPS) is a key metric in determining the ROI of customer experience (CX) initiatives. And, the 2nd largest self-storage operator in the US, Extra Space Storage, is a prime example of the success that can be achieved by investing in CX.
The company earns a monthly return of over $1 million by tying customer-centric initiatives to revenue and metrics, while also saving millions by reducing the cost of customer acquisition.
How did they do it? By tying customer-centric initiatives to revenue and metrics, including NPS.
In this post, Allen Quay reveals an article that takes you through the method big industry players use to calculate the ROI of CX and provides a free spreadsheet to help you calculate your own company's ROI.
Maximize the power of your online reviews with Review Dingo! This industry-leading service simplifies the process of generating, managing, and sharing customer reviews.
With an automated system for leaving Google reviews via text message, as well as an auto-share feature for showcasing the best reviews on your website, social media, and Google profile, Review Dingo takes the hassle out of managing customer reviews.
Additionally, our messaging capabilities enhance communication with customers, and with over 3,000 integrations, it's a perfect fit for your CRM. Start maximizing the impact of your customer reviews with a free trial of Review Dingo.
Discover More
Read my free?Ultimate Guide to Customer Experience. This guide is written for the self-storage industry, but the strategies and tips it contains can be applied to any industry.
Additionally, you can subscribe to my?Top CX Strategies Newsletter?and follow the?#DingoCX?hashtag for all the latest content on customer experience.
I provide white-label reputation management software that's AI-driven, empowering agencies and entrepreneurs to boost profits, reduce client churn, and broaden their range of services.
1 年Here's the link to the Delighted article about NPS: https://delighted.com/blog/what-is-a-good-nps-score Also, a couple of other resources used to write this newsletter: https://www.reviewdingo.com/create-omnichannel-communication-strategy and https://www.reviewdingo.com/reviews If anything here resonates, let me know in the comments!