10 things you want to know from last week in Employer Branding

This is 10-bullets weekly pit stop for all interested in effective employer branding. Follow me to get the alert when a new piece is released ??

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1.??????????BRANDS TO FOLLOW: IBM and Target

Two Employer Branding Stars shining?in?the sky this week are:

@IBM with its new talent brand platform and “Freedom defines me” key message. Congrats Nick Thompson & team for this mission-driven clear message of your story! Excellent job! Check the brand message below #EVP #brandplatform

and the second is @Target ?announcing that it will begin paying the college tuition and textbook expenses for?the?US-based part-time and full-time employees who attend selected?schools. To be precise, they hire?340,000 employees at Target stores and distribution centers! Bold move guys, great to see investing in employee?development as part of attraction strategy! READ MORE HERE #benefits #attraction

2.??????TOOLS TO USE: TikTok

While TikTok is growing fast, brands still are?uncertain of?how to use and activate this channel?for?their EB strategies. As always, start from learning, observing and mapping your?persona profiles?on that.?

?? nice article to start from HERE #TIKTok #talentaquisition?

3. TRENDS TO CATCH UP WITH: AI-based coaching platforms

Designing the employee development experience? Or maybe building your #EVP around this core pillar? Well, you should catch up?with?AI-based coaching platforms?that provide?a scalable approach to developing all employees. The best address is @johsbersin report ??HERE #employeexperience #development #technology?#coaching

4.??????FACTS TO HOLD IN MIND: Internal mobility

Internal job applicants who apply for an internal role and do not get?picked for?it?are?almost?twice as likely to leave their organization,?unless a hiring manager interviews?a candidate or if the role?is?offered to another internal candidate?rather than?an external candidate.

?? Check an HBR article HERE #internalmobility

5.???????SKILLS TO GET: Programatic Jobs Advertising

New skills you need to catch up?with?if yet not familiar with is #programaticjobsadvertising. To start, listen to this great Recruitment from A to Z episode hosted by @Andrea Abbott and @Zach Tweddell titled?Programmatic’s Place in Recruitment Advertising. Additionally, the team dives into how programmatic was impacted by COVID and what changes in privacy policy could mean for the future of the industry.

?? LISTEN HERE #skills #programaticjobsadvertising

6.???????BOOK TO READ: Love'Em or Lose'Em

This sixth edition of the number one bestselling employee retention book in the world (over 800,000 copies sold) putting a new emphasis on diversity and inclusion but keeps the same appealing format: twenty-six simple strategies from A to Z.

?? Buy it HERE #employeeengagement

7.???????EVENT TO ATTEND: Maratona EB (Brasil)

Maratona EB is the biggest employer brand event in Latin America, cannot miss it! Run by @Employer Branding Brasil and its great team, have fun, Guys @Caio Infante and @Suzie Claverly?

?? When: August 17.18 and 19, join HERE

*if you have an interesting event for EB folks, share in comment

8. JOBS TO APPLY: US & EU

As @nick thompson ?is looking?for specialists to join?his IBM team, great opportunities, see?these?2 offers:

?? Global Job Distribution & Performance Specialist?HERE

??Talent Marketing Specialist EMEA – Early Professional Hiring?HERE

*if you have a great job opening for EB folks, share in comment #ebjobs

9.?????PLACES TO CELEBRATE YOUR WORK: Employer Branding Star Awards

Yeah, building recognition is an important part of selling your?work within?an?organization.?Thus,?to?help implement your strategies, you need to show off and celebrate your work! Here are the occasions:

?????? Take your free employer brand assessment and get the Employer Branding Star Award by @EBnavi and @Employer Branding Institute . Let the data speak for your work! Survey is open till the end of August ??HERE

The final lists of Stars will be announced during the event you can register HERE

*BTW congrats to companies shortlisted this week for their EB strategies in?the Employer Brand Management Awards 2021 . Fingers crossed for the finals! #ebma

10.???????DATA TO CRUNCH (section for data freaks only ??)

Some cool stuff on how to play with demographic data to improve #equity in your #candidateexperience from @gartner research team HERE?

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Thank your all guys for an amazing work?of?researching, sharing, publishing! Thanks?to that we can all learn from each other. Leave?a?comment if?there is?anything you’re proud?of?or if?you?have?research on EB being published, event?being organised?or job?opening to be filled.???

And don't forget to follow me to get noticed on next weekly pit stop in #employerbranding!