10 things you want to know from last week in Employer Branding #6

This is a 10-bullets weekly pit stop for all interested in effective employer branding. Follow me to get the alert when a new piece is released???

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1.?BRANDS TO FOLLOW: Spotify offering family-forming benefits

How cool is this name: family-forming benefits, we love it! Spotify introduced new family-forming benefits, giving every employee globally access to a lifetime allowance to use for IVF, donor services, adoption, fertility preservation or fertility assessments and education. The allowance amounts to several IVF cycles in the relevant country (eg. one cycle in Australia costs $10,000). Cool to see that! Grats to Spotify ????

#benefits #familyforming #familyfriendly

2. ACTIVATIONS TO FOLLOW: IBM optimising Talent Marketing Newsletter

Fighting for candidates being interested in your newsletter? Planning to avtivate your own content format like that? You need to see how IMB made their open rates going up to 40-50%, CTRs on 4-5%, and got thousands of job applications! ??

See their amazing story of flipping the table....in a year. Yes, a year. That is how much time a good stuff can take. So take the first step and listen. Ps. We love the honesty in sharing this story, hope to see this case on Employer Branding Stars 2022 agenda ??

#talentnewsletter #tools

3. TOOLS TO USE: Design Thinking for employee experience

Tired with #EX buzzword with no systematic intro on how to actually do it? Here is something for you - cool piece on on how to use #DT when planning and executing the employee experiences activations. ??

More HERE

#designthinking #employeeexperience #engagement

4. DATA TO USE: remote work went up for?good

No comments needed :) New work reality is here ...if you still hesitating on #remotework decisions:

#remotework #hybridwork #linkedin

5. INSIGHTS TO CATCH UP: candidate needs profile has?changed

Not that we are suprised but all the groups has slightly changed their ideal employers profile during 2020/21 with preference to #security and #friendly workplace. Interesting to see how challenging work, innovation, dynamic enviroment dropped down in the needs hierachy. The change we all know but good to have it being proved with big numbers by Universum.

The example of IT candidates cohort (the group that has nothing to worry about due to over 40 milions global IT skills shortage yet has shifted too):

See the REPORT HERE.

#needs #personas #EVP

6. METRICS TO USE: 27 metrics to measure employer branding

Useful article with 27 metric to use when checking on your brand effectiveness. Well it is not an ocean as Marilia claimed, much more is to be discovered as you go deeper with your activations but for a good start it is perfect enough! Go for it!

The metrics are classified into 3 focus areas:

• Brand Awareness: to measure initiatives for the entire audience (applicant, candidates, employees, alumni). Fundamental to Talent Acquisition and Employee Retention success.
• Talent Acquisition: to measure actions related to sourcing and hiring, supporting the company's ability to grow. Fundamental to any business.
• Engagement: to measure employee engagement and/or retention. And if they decide to leave, to understand their reasons.

Listing of the metrics you can find below ??????

#metrics #kpi #brandmonitoring

7. VOICE TO BE HEARD: Steve Ward on DEI & EVP

Fully agree. Stop. Worth to be read. Stop. Thank you for that voice Steve! ??

#EVP #DEI

8.?BOOK TO READ:?Bias interrupted

Great book from Joan C. Williams, a law professor in San Francisco who has studied social inequality for pretty much 40 years ????

As she says :

What this book is, designed for people working in organisations, that have been working to create diversity and inclusion, many of them for over a decade, but sadly have seen very few results. This book is a roadmap to actually produce results.? ?

A must read for everybody interested in D&I ??

ps. there is also a great interview made by David Green with the author HERE

#dei #bias #book

9. JOBS TO APPLY: Facebook hiring for hiring more ???

As?Facebook's just released its plan to hire 10,000 in EU to work on metaverse ... a crazy challenge is coming, you can already get these positions:?

?? London:?https://lnkd.in/eFnXaX-S

?? Tel Aviv:?https://lnkd.in/eXZgHDqQ

?? London/Tel Aviv/UK-remote:?https://lnkd.in/egsX638U?

#keepgrowing #ebjobs #career

10. DATA TO CRUNCH: NO to generations labels! ???

A great meta-analysis of generational differences on three work-related criteria: job satisfaction, organizational commitment, and intent to turnover. Showing that

the relationships between generational membership and work-related outcomes are moderate to small, essentially zero in many cases.        

Important for those who still using generations to map #PERSONAS ?? ARTICLE HERE

#generations #X #Y #Z #persona

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Thank you all guys for an amazing work?of?researching, sharing, publishing! Thanks?to that we can all learn from each other. Leave?a?comment if?there is?anything you’re proud?of?or if?you?have?research on EB being published, events?being organized?or job?openings to be filled.???

And don't forget to follow me and EBnavi team to get noticed on the next weekly pit stop in #employerbranding. This is your road to #ebstars!