10 things you want to know from last week in Employer Branding #3

This is a 10-bullets weekly pit stop for all interested in effective employer branding. Follow me to get the alert when a new piece is released???

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1. JOBS TO BE DONE: updating your EVP

Challenging global labor market requires companies to improve their Employment Value Proposition by first catering to current talent and second staying up to date with new demands of candidates. Insightful data-based report from @BCG on winning the new reality talent????

?? Check the REPORT HERE #EVP #strategy #talent

2.?TOOLS TO USE: check the gender index for your job ad in sec

Use the powered text sentiment analysis and check the gender index of your job ad! Cool way of first steps when working on #lessbias recruitment.

?? try The 9am?Gender?Decoder here ?#equity #tools #jobads

ps. this is the result for one of the Amazon's job advert in HR ;)

3.?NUMBER TO TAKE CARE OF: less than 10 minutes to response to a candidate

As #timetofill remains the most common KPI for recruiters and staffing companies next year (no surprise) there is interesting data on time to respond. To keep your candidate engaged you should react in less than 10 minutes :) challenging, isn't it?

ps. An average time (from the candidates point of view, other source) is 6 hours response so we still need work to be done :)

?? Read?the report from @sense HERE

4.?THINGS TO DECIDE ON: vaccination policy

As more and more companies taking decisions on "shall we make our employees get vaccinated no matter what?" there is a nice research study to help you mitigate the risk showing...

a quarter of employees (23%) saying they would strongly consider leaving their place of work if their employers mandated vaccines

?? See the New Research from Qaltrics: Vaccine policies may determine whether employees stay or go HERE ?#vaccination #c19 #culture

5.?TOOLS TO RETHINK: do you need a career website?

Yeah, this is a tricky question when set up like this BUT as we closer to performance marketing in talent acquisition than ever we need to rethink how we design career pages. My 3 basic questions always are:

1. What is our goal - what do wee need to achieve for business and how will we measure that (better quality of hires, higher volume, shorter time to hire - those are all different designs goals!)
2. Who do we target - and most importantly - who are we NOT for and how we say it (to help candidates decide they are not a good match with us is to optimise the TA through employer branding)
3. How will we land people - will it be a part of whole cross-channels communication platform or rather general inboard with job offers? Who is going to produce content? How will manage the coherency of the message?

Think about your career webpage starting from this podcast of @TalentRebelcast HERE

6.?INSIGHTS TO CATCH UP: understand how developers learn to get better on your content strategy

A new report from @Stackoverflow surveying 80k developers in May 2021 on how they learn and level up, which tools they’re using, and what they want. Lots of data on basics like salary, demographics, languages (check the maps!) although not much on expectations or employers itself.

BUT! Some interesting insights on how developers learn -> definitely a great source for those who plan to use content marketing or educational formats to activate their employer brand. CHECK THIS ????

SEE the report HERE

#developers #it #stackoverflow #tools #brandactivation

7.?BOOK TO READ: Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company

Culture wins pandemic...or at least companies with strong culture bonds went through it much better. So what is culture and can we build it? I like this book pushing us to think of NOT reinventing the culture from the bottom BUT rather shaping what we have. Nice format of 18 lessons is a plus.

Book it HERE

8.??EVENT?TO ATTEND: Employer Branding Stars (online)

The biggest global event on #employerbranding is coming on 22nd of September! 50 speakers form 17 countries and attendees from 70 countries will gather to share and learn 25 core topics around the topic! ??

?? see the agenda HERE and book your place, IT IS STILL OPEN AND FREE

The event is hosted by EBnavi.com and Employer Branding Institute ??

9. JOBS TO APPLY: Danone, UniCredit, Discovery

Stay up to date with what is on the plate:

?? Danone (Beirut) is looking for Talent & Employer Branding Executive, see here

??UniCredit Bank (Romania) is looking for HR Communication and Employer Branding Manager, see here

?? Discovery (New York) is looking for Employer Branding Manager, see here

*if you have a great job opening for EB folks, share in comment?#ebcareer

10.?DATA TO CRUNCH: EVP sheet to frame your insights

Working on #EVP means crunching a hell lot of data, get insights and analysis of HR, business, TA, marketing and more major processes. Exciting but challenging process. So every framework to navigate the process is a help. You can start from basic but yet helping worksheet from @Gartner ??

?? download EVP sheet HERE

#EVP #data #strategy #analysis

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Thank your all guys for an amazing work?of?researching, sharing, publishing! Thanks?to that we can all learn from each other. Leave?a?comment if?there is?anything you’re proud?of?or if?you?have?research on EB being published, event?being organised?or job?opening to be filled.???

And don't forget to follow me to get noticed on next weekly pit stop in #employerbranding!