10 Things We Can Learn About Marketing From Season 22 of The Bachelor

Every season of The Bachelor/Bachelorette opens up with a number of contestants competing for the attention from the Bachelor/Bachelorette. This is an easy comparison to being one of many companies competing for the same customers. If the contestants can’t market their unique value proposition or can’t differentiate themselves from the competition, they are sent home and not considered. This would be the awareness stage of the buyers journey. Marketing must grab the consumers attention and drive them towards the consideration stage. Those that are successful that first night are able to penetrate the crowded marketplace of other contestants and make the needed connection. 

Here’s the Top 10 things we can learn about marketing from some of the contestants in Season 22.

Krystal: Strategic Partnerships

Krystal was able to capture Arie’s attention but wasn’t able to form strategic partnerships with the others. In modern marketing, aligning your brand with the right partners or influencers can have a large impact on your brand equity. 

Tia: Marketing Ethics

Tia was a fan favourite for most of the season however she lost some of her audience when she bashed her competitor (Bekah M.). Marketing ethics is very important, and slandering your competitors may not bring the brand respect you’re looking for. 

Jacqueline: The Right Fit?

It was great to see Jacqueline tell Arie that she wasn’t the right girl for him and that they were on different pages. Sometimes not every customer is a fit for your company and it’s best not to waste your resources marketing to the customers that won’t end up being your best customer. 

Bekah M: Experience & Trust

Bekah seemed to be well put together but unfortunately fell into the trap of not having enough experience. She wasn’t able to build the trust of the other contestants or the bachelor that she’d be the right fit due to her age. Trust can be a big part of marketing and this is where testimonials, reviews, etc. come in handy from a marketing perspective. Sometimes they can act as that added assurance that the buyer is making the right choice.  

Sienne: Can't Win Them All

Seinne is an example of how no matter how well you market yourself and connect with your audience, you won’t always get the conversion that you’re looking for. You can’t win them all. 

Marikh: Marketing is More Than Flashy Advertising

No matter how fancy or glamorous you try to be, if you’re all sizzle and no steak you won’t be able to last the true test of time. Eventually the customer will want more. Marketing isn’t just about flashy designs and advertising, you must be able to showcase and portray the true value of your product/service. 

Bibiana: PR Strategy

Bibiana was bold and to the point. She did however engage in controversial conversations and topics. Sometimes the best thing to do for your brand is to stay out of the limelight if it may offend others or come off too aggressive. 

Kendall: Lead Nurturing

She was able to showcase her uniqueness from the others but lacked the nurturing strategy to truly form the strong connection that is needed. Branding and marketing can be unique but if you can’t nurture your lead to push them through the funnel, you’ll never reach the desired outcome.  

Becca K: Customer Retention

Unfortunately sometimes you can land customers and get the big wins but if you can’t fully convince the customer they’ve made the right choice, they can leave just as quickly as they come. It’s important to not only focus on new revenue generating campaigns but also retention campaigns to hold onto your customers.

Lauren B: Staying Top of Mind

Sometimes we may not get the win right away and customers may choose a competitor. If you’re able to make a great brand impression and stay top of mind, if things don’t work out the way they thought with a competitor's service or product, you’ll be the first they call.