10 things about today’s TV !

Chris Mace Chris Mace

Chris Mace

Helping Businesses with marketing solutions

发布日期: 2016年8月23日
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It is the Edinburgh International TV Festival this week, a celebration of TV’s creativity and remarkable talents. It is the perfect excuse to brush up on your TV knowledge, and we are on hand to help. Here, for starters, are 10 things about TV everyone should know...

  1. TV reaches 94% of the UK population every week
  2. TV is the most popular form of video: 76% of daily video time is spent watching TV
  3. TV is the most popular form of video for young people too: 43.5% of 16-24s’ daily video time is spent watching TV
  4. The average UK viewer watches 3.5 hours of TV a day; 87% is watched live
  5. UK broadcasters invested ￡6.5 billion in TV content in 2015
  6. An average broadcast TV ad campaign in the UK gets 234 million ‘views’
  7. The average viewer watches 45 TV ads a day (at normal speed)
  8. TV advertising accounts for 94% of all video advertising time
  9. There are 17 million conversations about TV advertising every evening in the UK
  10. TV advertising ￡ for ￡ has the highest ROI of all media – an average of ￡1.79 profit for every ￡1 invested.

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