10 things my digital marketing internship taught me

Throughout my time at My English Sister , I've had the opportunity to work on various projects and collaborate with experienced professionals. Today, I want to share the top 10 things I've learnt, highlighting the tools, skills, and knowledge that have shaped my journey so far.

1. The importance of Branding

I now understand what branding actually is, and why every company should have a strategy to enhance and evolve their online presence.

I know what brand guidelines are, how to adhere to them and most importantly, how to implement them in my day-to-day work.

2. French language in a business environment

By engaging with colleagues and clients in French, my language fluency and confidence have greatly improved, especially within a business context.

Additionally, being exposed to day-to-day operations and an office culture has provided me with insights into work etiquette and protocols that can be applied internationally.

3. Audits

I have learnt what an audit is, how to execute one and most importantly, the necessity of self-analysis within a company.

Checking formatting, content, hyperlinks and online competitors is essential when creating an audit. Finally, I've learnt that audits not only identify areas of improvement but also optimise current operations.

4. Social media marketing

In an increasingly internet-centric world, social media platforms such as TikTok and Instagram are becoming increasingly effective marketing tools.

Mark Zuckerberg stated that Instagram Reels account for 20% of the time people spend on Instagram.

There is a huge opportunity here for reach and engagement; I now appreciate newfound marketing techniques and have even created my own Instagram reels for the company.

5. Communication

My communication skills have improved immensely; both online and in person.

I have learnt the value of clear and concise communication whether it be through emails, catch-up calls or weekly meetings.

6. Working style

I have worked both from home and in person. This has allowed me to discover which working style compliments me best.

For example, when writing articles and emails, I work most effectively alone at home., whereas, when creating content, I really value the team’s input and being in our office environment.

7. Designing and editing

I have created digital materials that match our design and marketing guidelines, but beyond this, I have been given the flexibility to create my own designs and act on my own ideas.

This independence, when editing and designing, has solidified my skills in platforms such as CapCut and Canva.

8. Time management

I respect and appreciate the importance of deadlines and time management. Prioritising and completing designated tasks on time is (rightfully so) going to be expected in any workplace, so learning this at an internship is crucial. I now know that pro-activity and planning are key!

9. Writing skills

Writing articles, communicating with colleagues and adding to presentations are all ways that I have subconsciously enhanced my writing skills. I’ve learnt coherence and structure should always be prioritised.

Additionally, I've learnt that writing should be concise and transparent in order to avoid any ambiguity with colleagues.

10. The chance to reflect on what digital marketing is

There is only so much you can learn through theory as a student, being in a workplace is the best way to put what you've studied into practice and reflect on what your field really is.

Digital marketing to me, is the use of modern tools and techniques to boost a company’s visibility and increase the likelihood of a transaction with a potential customer - in MES’s case this would be families paying for a service, or candidates applying for a job.

My digital marketing internship in France has been an enriching experience that has equipped me with a diverse range of skills and knowledge.

As a French and International Business Management student, this internship has certainly been compatible with my studies, but beyond this, it has enabled me to put my academic work into practice.

From understanding branding, audits, and content marketing to using social media to communicate on behalf of the company. I have obtained real-world experience and practical insights that will be invaluable regardless of the career I choose to pursue.

Lizzy