10 Things I Hate About Cart Abandonment

Hello, Reader,

Welcome back to the newsletter you don’t want to ghost. ??

For a time filled with texts, tweets, cute dog videos, and endless doomscrolling, it’s no surprise that distraction runs amok while shopping online. ??

Like the world of Tinder and Hinge, texts from the boss and the SBI Bank’s employees, being ghosted always feels bad…

And on the other side, so do brands, when you ghost shopping carts. ??

Although ghosting isn't always intentional, we still do it.

Sometimes, we simply get distracted, and other times, our frugal instinct unexpectedly springs to life.

It’s just indecision for customers, but for marketers, it's a nightmare. ??

But why did they leave?

Understanding the ‘Why’

Analyzing user actions like browsing history, time spent on certain pages, and specific items left behind lets you create highly personalized strategies to re-engage them.

Also, 80% of consumers prefer to do business with brands that personalize their experience, highlighting the critical role of behavioral segmentation in modern marketing. ??????

Understanding behaviors can only take you so far; to truly understand your customers and create a compelling re-engagement strategy, you need to understand the why behind the behavior.

And we have just the resource to crack the code to behavioral segmentation. Have a look. ????

To understand the why behind customer behavior, you must tap into their emotions, motivations, lifestyles, and values.

Psychographic Segmentation helps you do just that.

Going Deeper: Psychographic Segmentation

71% of customers are more likely to recommend a brand if they feel an emotional connection to it!

The difference between behavioral data and psychographic data lies in understanding why the customer is browsing but not buying.

Want to know more? It's a good thing we made a blog, exclusively for you, on phychographic segmentation and its advantages... ??

So there’s your secret to ensuring your users never ghost you and their carts.

Use behavioral and psychographic segmentation to tailor your marketing, craft strategies that resonate, speak directly to your customers, and bring them back to complete their purchase.

Don’t just focus on the ‘what,’ but understand the why behind their actions to turn ghosted carts into successful sales.

Until next time...