10 THINGS EVERY SMALL BUSINESS NEEDS ON THEIR WEBSITE

A website is the cornerstone of your business. It’s a place where you can connect with customers, advertise your products or services, and create a community around you. But what does every small business need on their website? In this blog post, we’ll discuss 10 things that are essential for any small business to have on their site!

A BUSINESS DESCRIPTION

It might sound obvious, but a description of what your business does and who you serve is key to your website’s success. It’s one of the most important things because it lets people know what they can expect from you and your business.

YOUR ADDRESS

If you have a physical store, you should include your address on your website. It might sound obvious but it can be easily overlooked. Don’t make your customers look for your address anywhere other than on your website.

PHOTOGRAPHS

Including photography on your website is a great way to capture your customer’s eye. Even better, including a picture of yourself, lets’s your customers see who they are buying from. Pictures of your products, your premises, or your work area are great, and the more authentic the better. If you have to use stock images, ensure they are of good quality.

A MAP

Again, if you have a physical store, including a?map ?on your website is a great way to help customers find you, without them having to navigate away from your website.

YOUR OPENING HOURS

With more and more businesses getting online, customers can order from any website with ease 24/7. But if they require extra help or you have a physical shop, they may want to contact you. So, it’s important to list your opening hours, if only to ensure they do not expect a customer service response outside of your working hours.

DESCRIPTION OF YOUR PRODUCTS OR SERVICES

This is a given for any business that sells a physical product, after all, one of the main benefits of a website is that your customers can shop 24/7. But for those who are service-based, this is still a must-have page. Tell your potential customers what services you offer, how they help, and how they can go about acquiring them.

SOCIAL MEDIA WIDGETS

Allow your customers and potential customers to easily access your social media pages so they can join your community. You should always give your customers the easiest journey possible and allow them to find as much out about you as possible.

TESTIMONIALS

Let your previous customers tell your new ones just how great you or your products are. Not only do testimonials help with your reputation, but they also add trust to your business.

ABOUT US

People buy from people. This has never been more true, although there has been a huge increase in website sales and online purchases recently, people love to know that they are interacting with another human. So by including information and images about you and your staff, your customers can see just who they are buying from.

CONTACT FORM/INFORMATION

This information is vital for allowing all of your customers to get in touch with you. Give them options, include your email address, your phone number, your social media channels, and a contact form. This way, your customer has all options open to them in order to contact you.

We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on?[email protected] ?to take your online presence to the next level.

We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>>?Get started today.