10 Things To Do This Week, Speaking Opportunity… & Online Marketing

I spoke at the PRSA (Public Relations Society) Counselors Conference today on 10 things you can do to improve your online reputation this week. There were a lot of smaller firms, and I highlighted that?there is a lot you can do by yourself?in the next few days?to have good results.?My top 3 tips:

• Use LinkedIn Live for webinars and their newsletter feature.?They give their own features a huge boost.?They've just launched?connected TV and live event advertising.?We're going to try them out (and I'll report on the results), as features they launch usually get a large amount of visibility.?
• Track where you are.?Even without tools?you can take screenshots every week or month of your key results - maybe top keywords that matter to you.??
• Go through every profile you own (your LinkedIn, Instagram, Facebook, Twitter accounts, etc.)?and update the bio of your company.?You'd be stunned how many haven't been updated since they were created a decade ago.?

Some additional worthwhile reads:

• A great post by David Epstein on the?Lessons?I have learned mindset.??
• Amazon had issues with their simulated AI "just walk out stores" last week, but this week it's a nice reminder of what they can get right, using their "View in Your Room" feature.?Sadly, it appears I don't have a good spot to put an 80" TV.?
• Interesting to see Elon Musk's lawyer in the news this week for representing his client while not actually being admitted to practice in Texas.?If you have a few minutes, the deposition is a fantastic read.
• Eclipse photos from Wired and The Guardian
• Javier - Lettuce Safety.?I've been watching Javier develop this product, and it's fun to see all the details laid out.??

Interesting Jobs:

• CMO, Girl Scouts
• Sr. Director, Comms, Electronic Arts
• VP, Marketing, San Jose Sharks
• VP, Digital Marketing, Boost Mobile
• SVP, Communications, Real?Estate Board of NY?
• VP, Investor Relations, Appian

Stay Safe!? Josh P.S. If you'd like the full PDF of the 10 things you can do next week for your online reputation, drop me a note.? P.P.S.? If you're doing innovative work with B2B executive thought leadership on LinkedIn, let me know, I may have a speaking opportunity.??

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