10 Interesting things to do on a Live Stream.

Live streaming has been one of the most trending things through the latest years. Businesses and brands have started to incorporate live streaming in their advertisement and marketing strategies (Live streaming is the future)There are several software that offers services to go live with pre-recorded videos or to set up real-time streaming, OneStream Live has made its name in the industry and offers 8 hours/video of pre-recorded streaming and real-time streaming as well.

Other than brands and companies, business owners and influencers have also started to use a live streaming feature on their social media handles during the Covid times. Product reviews and Ads via live streaming have saved a lot of cost and time for the brands.

There are different things one can do via live streaming on their social platforms like Facebook, Youtube, and Instagram. Let's look at some interesting things to do on a live stream:

1. Q&A sessions: Spontaneous Q&A can boost the engagement of the brand and increase engagement with the audience. You can connect to your audience in real-time and have a personal interaction with them. There can be questions related to the brand and giveaways which can be done live with the audience. Live Q&A sessions can bring out the excitement and engagement between the host and the audience, host can prepare fun pre-written questions for the audience which helps in growing the reach and content online.
2. Tutorials: Live tutorials can be done on the products of your brand which can build trust and loyalty among the users of your brand. It can be a quick and easy demonstration for the audience to see how the particular product would work. For example, many tech companies are already using this feature of reviewing and unboxing the tools and types of equipment on the live stream to show it in real-time to the audience and get instant responses and feedback to improve.
3. Live challenges: Brands can create an interactive challenge via Live streaming and take people online in a live stream to perform any challenge. There can be so many crazy activities that you can challenge the viewers and then see the interesting responses, this will automatically increase the engagement and bring the audience close to your business. A Youtuber did a challenge named Jimmy Donaldson of counting till 100,00 on a live stream and now he has 24 Million plus views on his video on Youtube. (I Counted To 100,000!). The viewers enjoy the crazy challenges and participate as well. As they say, the sillier, the better!
4. Talent Hunt: If any brand is related to the entertainment industry and is in dire to find the new emerging talent, live streaming on popular social platforms would solve the problem. It is easier to arrange a live session with the live audience and then find the talent as required. It promotes goodwill, as well as the transparency of the brand that the person picked, will be having an actual raw talent as it is done on a live stream.
5. A live flash sale: If your brand or a business has merch or any of the products, you can easily promote and sell it at a live flash sale at comparatively less prices than in the market. A host can pick the sellers live and then book their orders on a first-come, first-serve basis, this activity can surely bring a lot of potential customers and increase the sales.
6. Live Fundraising programs: You can go live to raise money for a cause that your brand is associated with or care about. It can attract people of the same cause and bring new loyal viewers to the live stream. It is considered to be an innovative idea to share your brand and Non-profits can find new opportunities to bring out the cause to the viewers and connect with younger audiences. Benjamin “DrLupo” Lupo has 3.6 million followers on Twitch and used the platform to complete a 24-hour live stream that raised over $2.3 million for St. Jude Children’s Research Hospital. During another streaming event, he raised an additional $920,000 for the nonprofit in just four hours.
7. Giveaway contests: Live giveaway contests are an exciting and innovative way to boost the audience and bring out new potential customers for the brand. There can be interactive Q&A sessions and fun challenges and it can help your brand get noticed. As people love competing and getting free goodies so that can help the business grow.
8. Do an ASMR related to the product/service of your brand: ASMR activities are trending in the live streaming world and have helped people earn and promote them a lot.ASMR & Live Streaming are both fun activities done separately or together.
9. Performing arts on a Live Streaming: Showcasing your talent in front of a live audience could be an overwhelming experience overall as the response and feedback are instant and truer than the recorded one. Bringing out talent like dancing, singing, or playing an instrument live can entertain the audience and they would definitely anticipate more in the next live streaming session. Also, it is not important just to sing and dance in front of the audience to entertain them, you can also showcase the real-life talents to please the virtual audience as well.
10. Talking to the viewers: A normal and casual chit-chat with the viewers could be a fun activity as well. Asking thought-provoking questions and engaging in a conversation could bring a lot of engagement and an audience on the board. Asking questions like: "What would I give advice to my younger self", can get you interesting responses and create in-depth conversation.

All in all, live streaming services can be used for both information and entertainment, it depends on how you make it more interesting and interactive for your audience.