10 things to consider before getting your website designed/developed

Making you competitive in the international marketplace

The evolution in the world of the Internet is giving a rise to a number of possibilities. It has opened up an array of opportunities for people living worldwide to establish their own business and be their own boss. It is majorly seen in the developed countries where people utilize the technology to cater their services to the mass audience. They often employ a web designer / web developer who have an adequate knowledge and skills to develop a web application.

The countries like India, where there is a pool of talented people are often outsourced the work of web design. The web designers serving the service use their extensive knowledge and skillsets to develop the exemplary web application for the clients. Indians, in this marketplace, find themselves having ample opportunities through which they can develop their own products and skillsets. However, to enter the market, one must update their skills by taking into account the latest industrial trends. 

Here we have listed the 10 things to consider before getting your website designed / developed.

• Product Description

What is web design?

A web designer deals with the user interface, graphic design, content, SEO, front end, and back end of a website. A web designer develops a static / dynamic website to give a captivating look to the visitors.

What is web applications?

Web applications can be defined as the programmed applications which can be accessed over the world wide web. This includes Pixlr.com, Google Docs, Netflix, etc.

Coding Requirements

The technologies required in the web design / web application development include:

• HTML
• CSS
• Javascript
• jQuery
• PHP
• Python
• .Net
• MySQL
• CMS Platforms

Website Compatibility 

Designing / Developing a web application would require you to make your application compliant with different browsers and hand-held devices so that more users could be catered.

• What are the challenges relating to the outsourcing of web design / web development work?

Communication Issues

The communication issues faced during the outsourcing include:

• Finding the right partner
• Linguistic Barriers
• Time Zone Differences
• Cultural differences
• Understanding the scope of work

Knowledge / Skillset Issues

• Unprofessional attitude
• Lack of adequate skillset
• Inadequate domain knowledge

Data Privacy Threats

• Threats relating to the information leakage
• Integration of malicious code 
• Amending the functionality of a website

How to deal with the challenges?

To deal with the challenges, companies who are outsourcing the work must do the following things to ensure that they always have a backup plan.

• Take the backup
• Restrict the access to the outsourced team
• Timely auditing and maintenance 
• Validation of logs
• Security Monitoring 

• What things need to be undertaken for extending the reach among the audience?

Many of the websites fail due to lack of sales and the presence of an adequate number of visitors. This is because business owners fail to market the website. Many of them have a misconception that the traffic will automatically come in when the website is made live. 

But that is not how it works!!!! To get the visitors, one must do:

Get the website listed

The owners should get their website listed in different directories, guest blogs, and other review websites. They need to create a website’s profile and get some positive reviews for the business.

Perform on Page SEO

Performing on-Page SEO would ensure that the website is well optimized.

On Page SEO include:

• Page Titles
• Meta Tags
• Meta Descriptions 
• Image SEO
• Body Tags (H1, H2, H3, H4, etc)
• Keyword Density
• Speed Optimization
• Internal Linking, etc.

Perform Off Page SEO

• Social Media Marketing
• Guest Blogging
• Influenced Marketing
• Backlinking

Campaigns

• Adword Campaign
• Facebook Campaign
• BuySellAds, etc.

• Which are the regions where web design is required the most?

The need for web design and web development services is highly seen in the most developed countries. The emerging countries like India also show a good market for web design. The countries where the web design services are required the most include US, Australia, India, etc.

These countries are the best jobs provider for the field of web designing. However, globally there are a lot of countries that show a deficiency of good web designers and they most probably outsource the web designing work to some other nations. 

• What are the qualifications required for being selected for the web design work?

The qualifications for the web design varies from role to role depending on the areas of work. A number of skills are recommended to be present in the industry leaders.

What are the entry-level requirements?

The entry-level requirements to become a web designer include:

• UI/UX design
• Visual design
• Coding languages including HTML, CSS, Javascript, jQuery, PHP, Bootstrap.
• SEO (Search Engine Optimization)
• Tools including Photoshop and Illustrator 
• Knowledge of CMS Platform

What skills are required by the industry?

The skills required by the industry include:

• Ability to communicate effectively
• Creative and Innovative Skills 
• Ability to think out of the box
• Ability to understand the technical requirements
• Ability to work over the deadlines

What are the job responsibilities?

The job responsibilities for the web designing/ web development include:

• Updating the website to the server.
• Designing and Development of a website.
• Testing of various features of the website.
• Performing the maintenance work.
• Addition of new features to the website.

What qualifications are preferred?

Generally, people with Software Engineering background are preferred for this job.

• What are the standards that web designers / web developers need to comply with?

The web designers / web developers need to comply with certain standards and changing laws of the country. These include:

Copyright Issues

Copyright issues should be effectively catered by the web designers / web developers. In order to be compliant with the copyright issues a web / designer must ensure:

• Availability of the unique content.
• Make sure that the pages are unique.
• Make sure there is no plagiarism.
• Make sure that your products are protected against unauthorized reproduction.

What requirements do web designers / web developers need to comply within the International marketplace?

The web designers / web developers are required to be compliant with the changing laws and regulations. For example, The European Union had recently launched the GDPR (General Data Packet Regulation) to ensure the protection of the data and privacy of individuals.

The developers need to ensure that the modifications that they are making on the website are compliant with the industrial standards to ensure the confidentiality and secrecy of data.

• What platforms are used by the clients to outsource the web design / web development work?

Direct Sales

The clients outsource their web design / web development work through the use of different platforms like Freelancer, Fiverr, Upwork, other websites. These platforms are usually preferred by the clients for the short-term projects. 

Contracting 

The individuals / companies can also contract the web design / web development work to different agencies and web development companies. The companies use the internet to find competent people who can complete the task. The meetings are then scheduled, appointments are fixed, and then a contract is signed.

Intermediary 

Intermediary involves the use of a local contact person who would act as a consultant / matchmaker for sales / marketing. The intermediary establishes a contact between the potential buyers and the potential sellers.

• What is the cost of web design / web development services?

The cost of web design / web development services varies from person to person or to an organization to organization to whom the work of a web design / web development is outsourced.

Furthermore, the overall cost is also dependent on the number of features, design options, time requirements, and other requirements. 

• How can failure be avoided?
• Understanding the scope of work.
• Make all the things clear.
• Ensure effective communication at various levels.
• Taking clients into account and updating them about the work.
• Testing all the features before the delivery.
• Deliver extra benefits to the customers.
• Meeting the time deadlines.

• What competition do the companies face?

The web design / web development companies face a number of challenges which restrains them from thriving the marketplace.

The various challenges that a company faces include:

• High Competition in the market.
• Competitive rates offered by the competitors.
• Timely delivery of the orders due to the overload/unskilled employees.
• International competition from the various countries.

Hope the information provided in the article is helpful!!! To enter the field or to thrive in the industry, a web designer / web developer is required to consider these things before getting started with the web design / web development. By ensuring the presence of these fields one would ensure that their company thrives and maintains a reputable competition in the marketplace.