10 Surefire Ways to Boost Engagement for Your Business and Get More Out of LinkedIn

Your LinkedIn business page attracts potential customers. It provides a platform for them to learn more about your business, products and services. What better way to know, engage and grow your audience than to create content relevant to your potential customers??

However, many businesses don't yet know how to take full advantage of this platform to boost engagement.

In today's edition of 'Everything Content,' I'll show you ten surefire ways to boost engagement for your business and get more out of LinkedIn.

10 Surefire Ways to Boost Engagement for Your Business and Get More Out of LinkedIn

1. Post consistently:?

Posting new content regularly will encourage people to return to your page. If you only update your page once in a while, people will forget about it and move on to something else. It's essential to find a posting schedule that works for you and then stick to it as much as possible. If unsure how often you should post, a good rule is to post at least once a week.

If possible, aim for at least 1-2 posts per week. Consistency is key!

2. Build relationships:

Building relationships with the people who matter to your business is the most important thing you can do on LinkedIn (and other social media). That means going beyond simply liking and commenting on your posts. By taking the time to develop deeper relationships, you'll be able to create a solid foundation for continued success on LinkedIn.

Turn your followers into brand evangelists by building an engaged, loyal, responsive audience.

3. Stand out from the competition:

Several things set you apart from the competition, and you must identify them. Once you have placed it, share it with your audience using storytelling. An example of what could set you apart from the competition includes a team of well-trained customer service personnel who are always available to answer any questions or concerns customers may have. Another thing that could set you apart is your dedication to providing quality products that you believe in and stand behind. It could be that your business is the only one that provides a particular service in the area.

4. Add value:

The easiest way to increase engagement is to provide valuable content on your page. The content should be beneficial and practicable, such as providing expert advice, following up after an interaction to ensure the customer was satisfied or simply educating your audience. Finally, you can also add value by going above and beyond what the customer expects.?

5. Be curious about your audience:

Find ways to know your audience by identifying who responds to what posts. You could reach out to them by asking them questions about their business, interests, and goals. Create the time to have honest conversations with them, and don't forget to share your insights and expertise.?

6. Show interest in others' content:

When it comes to social media, the Law of Reciprocity applies, which means if someone does something nice for you, you will reciprocate the gesture. As a business, you should show interest in others' content. You need to engage with other people's content if you want them to engage with yours, so follow, comment and like theirs. By doing this, you build trust and awareness for your brand.

7. Show the face behind the brand:

Showing the face behind your brand is crucial. There's a place for showing pictures of your products or testimonials of your services, but you build trust when customers know who is behind your brand. It allows them to connect and relate with you. As the face of the brand, be it the CEO or Brand Manager, try using a picture or video and see the engagement!

8. Invite others to contribute:?

People appreciate it when you engage with them and value their opinions or thoughts. You could invite some of your target audience to contribute to a post based on their area of expertise or get experts to do guest posts and give their points of view on hot trends. You could also ask your target audience about their pain points or challenges using a particular product or service.

9. Ask your audience questions:?

Ask your audience open-ended questions to encourage dialogue between you and them. By doing this, you are building interesting conversations and inspiring your audience to open up. It also helps you get an insight into their thoughts and opinions. Answer your audience's comments, too, as this will boost engagement.

10. Post various kinds of content:

As a business, avoid posting the same kind of content. As the saying goes, 'variety is the spice of life.' Ensure that your audience doesn't get bored with posts about your products only or industry trends. You could post various kinds of content, including videos, infographics, photos, how-to guides, polls, the latest news from your company and links to podcasts, articles and blogs.

Conclusion:

LinkedIn has so much to offer your business, but you need to know how to navigate it and make it work.

Take your time going through the ten ways above to boost engagement and see how you can apply them to your business.

If you need someone to help you manage your LinkedIn business page and ensure that you are in the face of your target audience, you can send me a DM or contact me via email here ???? [email protected].

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