10 STEPS FOR A STRONGER BRAND??

Creating and maintaining a strong brand was never easy as it requires lots of hard work, consistency & persistence.

Here are ten steps that will help you develop a successful brand:

1. Identify what your brand stands for: Before you can expect customers to love your brand, you need to figure out your mission, vision, values, and beliefs. In a world full of noise, you need to make your brand stand for something more important than simply generating revenue.
2. Develop your structure: Build a structure that supports all your touchpoints (interactions with your customer). Start by mapping out likely or key customer journeys and selecting the touchpoints that have the most impact. After you’ve done this, list the guidelines and assets needed to shape these touchpoints and translate them to the brand identity.
3. Create your touch-points: To ensure that no one is re-creating the wheel, you need to provide templates and build your customer experience moments in accordance with your brand guidelines. Using brand guidelines is key to ensuring that your brand always provides a consistent message that is true to your values.
4. Plan your work: A great brand doesn’t happen by accident. To manage your brand, you need to define people’s roles and outline the processes for getting things done. You also need to create rules for governance so that the right brand assets are used, and the right people have access to the right content. 
5. Empower your employees with the best tools: A successful brand provides its teams with the tools to create and access materials they need. To ensure consistency and compliance, you need to create and manage brand guidelines, create templates and define visual, audio, text, and audiovisual design styles.
6. Communicate with everyone: Everyone who has a stake in helping your brand be successful (spoiler alert: that’s everyone) should have the opportunity to co-create the brand’s mission and message. Sharing ideas helps create a cohesive team that will work together for the good of the company. You also want to ensure that everyone in the company can communicate the brand in the right way.
7.  Distribute your message: You need to distribute your message in the places that your audience frequents. Don’t just assume you should be on Facebook and Twitter. Learn about your target audience and pick the places online and offline where you can engage them with your brand.
8. Measure your data: With current technology, you have an abundance of data available to you. Decide what you need to measure and focus on hitting all pertinent business goals. Make sure to use real-time data to spot problems.
9. Improve your results: Look at constantly improving everything. Improving as you go is easier than waiting to iterate annually.
10. Celebrate your winnings: The culture of your company should include celebrating your successes and having fun evolving your brand!