10 steps to jumpstart your content marketing strategy – Part 2

10 steps to jumpstart your content marketing strategy – Part 2

Sarah Cooke, MBA (she/her) Sarah Cooke, MBA (she/her)

Sarah Cooke, MBA (she/her)

Strategic thinker integrating innovation, communications, and business and product development.

发布日期: 2023年12月14日
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Have you been waiting with bated breath for the next five?!

6.???? Based on the pain points, identify the feelings people have around those.

7.???? Establish your corporate voice and be unique.

8.???? Determine the volume of content for each stage of your prospect and clients’ purchase cycle.

9.???? Establish what your content calendar should look like with regard to the seasonality of your business, optimal frequency for your budget, media formats and distribution channels.

10.???? Identify the SEO keywords for which you should be trying to rank, keeping in mind longtail keywords that are highly specific to your business might be more successful.

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