10 steps to jumpstart your content marketing strategy – Part 1

10 steps to jumpstart your content marketing strategy – Part 1

Sarah Cooke, MBA (she/her) Sarah Cooke, MBA (she/her)

Sarah Cooke, MBA (she/her)

Strategic thinker integrating innovation, communications, and business and product development.

发布日期: 2023年12月13日
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Content marketing strategy requires marketers to dig into an organization’s overall business strategy, objectives and brand to convert it into storytelling that supports the business.

1.???? Identify your primary and secondary audiences and their pain points.

2.???? Determine who your lines of business align to those pain points.

3.???? Decide your business purpose for creating content, which in broad terms might be brand awareness, thought leadership and/or lead generation.

4.???? Define your market and provide context with the issue occurring in the market to find how your company can address the issues with authority.

5.???? Perform a SWOT on your company and your competitors to leverage strengths and downplay weaknesses, as well as identifying your opportunities and threats.

6. ...

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