10 steps to consistent business growth

Business becomes far too complex based entirely upon the influence of opinions, external variables and fears about the future or your market, the longevity of your product or the perceived value of your service. It is more important than ever to STAY IN YOUR LANE as businesses start to come out of the pandemic and turn the corner to what should be a huge opportunity for scalable growth in 2021.

As such; i wanted to share with you the 10 key steps to consistent business growth that i drive my clients to regularly work on and become 1% better week on week.

Follow the rules and your business will thrive. Divert your strategy and your business will plateau. Now is your time to shine..

1. Overpromise and overdeliver. Go above and beyond for your current customers. These are the people who will refer you new business for the life of your business.
2. Give everything you have every day. Don't play it short. Make that extra call, send that extra email. Thing on your mind for today will do nothing more than invade your thoughts for tomorrow. Get them done now.
3. Focus on solutions instead of problems. Every day there will be a problem business, guaranteed. So flip the switch on focus on improvement not the negativity which surrounds a problem. You need to constantly be in a growth mindset because a fixed mindset is toxic not only to your people but to your organisation.
4. Adapt quickly to changes. Be agile in how you grow your business. don't let the market influence your decision making but ensure your business revenue isn't entirely defined by a single stream. Diversify and have cards up your sleeve where you can pivot as necessary. Can you move your B2B into the B2C space and vice versa? Can you wholesale? What partnerships can you build? How can you better leverage your customer base?
5. Do what is not common practice. Don't mirror and match your competitors. Bring something new to the table and excite your customers in constantly moving the goalposts. The value you give will be exponential and your competitors wont be able to keep up.
6. Do not drop prices. Discounting will take you nowhere. You discount your product, you discount yourself. Instead; find ways to add value - the key being perceived value to your customers or prospective customers. Nobody wins in a race to the bottom.
7. Be reasonable in your demands. You built your business and you have a set process, terms and conditions around the purchase/use/delivery of your product. So stick tight to them. Customers will attempt to push you in every direction to stretch your resources, stretch your revenue and stretch your time. Still tight (or as tight as you can) to your business model.
8. Keep training to constantly improve. If you don't upskill your team, consistently and regularly, they will go elsewhere. Humans want to grow. It's how we operate and it's what our minds thrive off. We want to grow bother personally and professionally. We want to grow in our roles and in our experiences and the only way we can do that is through education and guidance. Every $1 investment in your employees is a tenfold investment they will return to your organisation in commitment. This is also the step most commonly overlooked...don't do it!
9. Avoid negative influences. Don't keep top performers (eg. gun salespeople) or power leaders (eg. CEO's) that are tearing down your culture rather than building it. Yes they may be creating substantial revenue outcomes but they are tearing down your business infrastructure. Would you prefer $1M in the bank this year and no employees in 3 years? Or $500k in the bank consistently for the next 10 years. Don't keep high performers that are toxic - they will break you.
10. Never play it safe. Spend 30 minutes every week having a blue ocean meeting to determine what direction your business can take and how to do it. Keep constantly looking forward which will inspire your people to be inspired and stay on the journey with you. Make big plans, get excited and build an empire.

Businesses don't need to be complex. We make it complex. Strip it back and focus on what you have right now, where you want to get to 5 years from now (2025) and reverse-engineer how to get there. You got into business in the first place because you were passionate about your product/service. Following the 10 steps above will not only keep you passionate but re-engage your whole team to drive some strong outcomes in the future.

Happy selling.

KD