The 10-Step Formula for Mastering LinkedIn Live (and Converting Viewers to Clients)

You’ve probably heard Gary Vee yelling about going live the past few months. And if you’re a founder selling a high-ticket offer, I’m here to tell you, he’s absolutely right. But you probably don't sell a physical product so going live on TikTok or Whatnot may not be the best option for you.

Here's what is: Start going live on LinkedIn on VIDEO (click here to register for the 4-Day LinkedIn Masterclass if you want to start).

Most people don’t realize this, but only 1% of LinkedIn’s nearly 1 billion users post original content weekly. And even fewer are leveraging LinkedIn Live. That means when you go live, you’re instantly in the top 1% of visibility. Add to that the fact that 4 out of 5 LinkedIn users are decision-makers (aka, no middlemen slowing down your sales process), and it’s clear: LinkedIn Live is a massive untapped opportunity.

I’ve used it to build my brand to nearly 1 million followers and have helped countless founders do the same.

Here’s the 10-step formula to make LinkedIn Live work for you.

1. Commit or Quit

Going live once won’t change your business. You need to commit for at least 12 months—whether you feel like it or not (because you're not going to always feel like it).

The founders I’ve coached who succeed don’t see LinkedIn Live as a one-time event—they treat it like a long-term strategy. You can’t expect one LinkedIn Live to 10x your business. You have to be in it for the long haul.

Start with a frequency you can sustain (once or twice a month), then increase it after a few months once you get comfortable. One of my clients rearranged their entire networking schedule just to stay consistent with their weekly Thursday LinkedIn Lives—and it paid off.

?? Pro tip: Schedule it in your calendar and treat it like a non-negotiable.

2. The Rule of One

Many founders go live with no clear goal—and that’s why they struggle. Instead, apply the Rule of One:

• One metric of success: Are you measuring leads? Clients? Sales? Pick one and focus on it.
• One target audience: You may serve multiple types of clients, but each live should speak to one specific group—ideally the one that pays you the most with the least resistance.
• One call to action (CTA): Instead of “DM me, sign up for my newsletter, and download my eBook,” stick to one action so your audience knows exactly what to do next.

If your goal is converting connections into clients, then ask yourself:

• Are you speaking directly to potential clients?
• Are you collaborating with people who can help you reach them?

3. Your Topic is Your Filter

To create your LinkedIn live video event you need three things: A title, a date/time and a thumbnail. That's it. What most people do is go with a generic title. Wouldn't recommend it because your title determines who registers for the live event.

A vague title like "Grow in 2025" will get more people to register but will they be the right people to most likely become your best clients? Probably not.

Here's bad, good and great titles:

• Bad: LinkedIn Marketing Tips
• Better: LinkedIn Marketing for Business
• BEST: LinkedIn LIVE Video Strategy for Founders and CEO's

Why? Because my best clients want to master live video and are Founders and CEOs.

If someone registers for " LinkedIn LIVE Video Strategy for Founders and CEO's" what are they telling me:

1. They are active on LinkedIn
2. They see themselves as a Founder or CEO
3. They are interested in learning about LinkedIn live video

Those registrants and attendees are more likely to become my next best clients.

?? Pro tip: If your live is designed to bring in high-ticket clients, focus on titles that filter out the wrong audience and attract serious prospects.

4. Your Live Started a Month Ago

Most people schedule a live a few days in advance, invite a few connections, and wonder why no one shows up. Big mistake.

Here’s the right way to do it:

• Schedule your LinkedIn Live 2-3 weeks in advance using LinkedIn’s event feature.
• Invite 1,000 people per week (up to 3,000 before going live).
• The larger your attendee list, the more live and replay views you’ll get.

Founders often miss this step and they wonder why their LinkedIn Lives don’t get traction. Don’t let that be you.

5. Prove Your Expertise

Share what will be most USEFUL and HELPFUL to the people that you want to attract. Be a giver. Giving will earn you trust, before a prospect ever reaches out to you. If you try to gatekeep information, someone else will give it away for free and win the audience’s trust. Instead, focus on giving insights your audience can actually use.

Here are some ways to do this:

• Simplify complex stuff
• Specifics over generalities
• Share personal experiences
• Share how you have helped others get results

6. Practice the Tech and Your Delivery

Many founders skip this step, and it shows. Don’t let your first time using the tech be when you’re actually live.

• Test your LinkedIn Live setup in advance with tools like StreamYard or Restream.
• Practice saying your content out loud. What looks good in an outline doesn’t always flow in real-time.

I’ve seen so many founders make this mistake. You wouldn’t walk onto a stage in front of 500 people without preparing, so don’t do it on LinkedIn Live.

7. Bring the Energy

Energy matters. If you sound low-energy, your audience will tune out—or worse, leave.

Pro athletes warm up before games—do the same before going live. Whether that means doing jumping jacks, listening to music, or just pumping yourself up, do whatever it takes to show up with presence.

Fact: If you think you’re bringing enough energy, triple it.

8. Distribute Like a Pro

The biggest mistake founders make? Going live and forgetting about it.

• Share the replay via your LinkedIn newsletter. This reaches people who weren’t able to attend.
• Chop it into short clips for LinkedIn posts, Instagram, and YouTube Shorts.
• Extract key insights and turn them into text posts, carousels, and polls.

?? Pro tip: Your Live isn’t just content—it’s an evergreen asset. Use it to stay visible long after the event ends.

9. Watch the Replay Like a Coach

Great athletes watch game footage to improve. You should do the same.

?? Rewatch your LinkedIn Live and take notes:

• Did your delivery feel natural?
• Were there moments where people dropped off?
• How can you improve next time?

The best way to grow? Analyze, adjust, and improve.

10. Rinse and Repeat

Once your LinkedIn Live ends, schedule the next one immediately. Consistency is what builds momentum.

Remember:

• The more you go live, the better you get.
• The better you get, the more credibility you build.
• The more credibility you build, the easier it is to convert clients.

If you’re serious about dominating your space on LinkedIn, it’s time to hit the red button.

Final Thoughts

Going live on LinkedIn is a long-term game, but the rewards are massive. It builds authority, attracts decision-makers, and—when done right—turns viewers into clients.

The only question is: Will you commit? Do you want it bad enough?

Let's grow together,

Shanee Moret

PS: Want to start going LIVE on LinkedIn? Join my free 4-day LinkedIn Growth Masterclass at YouGrow.Club ??