A 10 Step Brand Development Strategy for Your Professional Services Firm

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

Brand Development Defined

Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases.

• The first phase is getting your brand strategy right and aligned with your business objectives.
• Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
• Finally, there is the phase of strengthening your newly developed or updated brand.

Consider your overall business strategy.

A strong, well differentiated brand will make growing your firm much easier. But what type of firm do you want? Are you planning to grow organically? Your overall business strategy is the context for your brand development strategy, so that’s the place to start. If you are clear about where you want to take your firm, your brand will help you get there.

Identify your target clients.

Who are your target clients? If you say “everybody” you are making a very big mistake. Our research clearly shows that high growth, high profit firms are focused on having clearly defined target clients. The narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be. So how do you know if you have chosen the right target client group? That’s where the next step comes in.

I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on +1 518 889 9587 or email at [email protected].

Thanks!