10 Stats About Social Media Demographics

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1. 52% of online adults now use two or more social media sites.

2. 70% of the U.S. population has at least one social networking profile.

3. Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1

billion are active on social media; and 1.7 billion use social networks from a mobile device.

4. The number of worldwide social media users is expected to reach 2.5 billion by 2018.

5. The average social media user maintains five accounts.

6. Mothers with children under the age of five are the most active on social media.

7. 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do.

8. Every minute, Reddit users cast more than 18,000 votes; Vine users play more than one million videos; and Snapchat users share nearly 285,000 snaps.

9. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).

10. But Snapchat isn’t the best place for marketers (at least not yet). “Philosophically, it is important that Snapchat is a platform built for people and not for brands,” Snapchat’s CEO, Evan Spiegel, has stated.