10 Statistics on Top Digital Marketing Strategies in 2015

Digital marketing is a bit like dropping bread crumbs for your buyers to find and follow, ultimately leading to your company’s products and services. But, unlike a straightforward road, digital channels allow prospects and customers to venture on a maze-like path toward purchase.

Strategizing for this shifting buyer’s journey can be a bit challenging, especially as the tools you use to connect with customers change along with the ways they want to receive information.

But the goal remains the same. So how are marketers handling their budgets and strategies in 2015?

Here are 10 digital marketing statistics to help you put together the right blend of tactics and tools to land customers and inspire action.

• Digital marketing spend is forecasted to increase to 35% of total budgets by 2016.
• Content creation and management now claim the second largest share of digital marketing budgets.
• 28% of marketers have reduced their advertising budget to fund more digital marketing.
• Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.
• 60% of B2B marketers use web traffic to measure success instead of using sales lead quality or social media sharing. 
• 84% of top performing companies are using or plan to start using marketing automation by 2015.
• Online display advertising (banner ads, re-marketing, and re-targeting) will capture the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget.
• 73% of B2B marketers use video as a content marketing tactic, and 7% of marketers plan on increasing their YouTube marketing.
• 67% of Twitter users are more likely to buy from brands they follow.
• Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.

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