10 social media post ideas for building surveyors/valuers and their firms! #social media #surveyors #surveying

As a social media and digital marketing expert for the surveying industry, I understand the unique challenges that surveyors face when it comes to digital marketing. Building surveyors and valuers need to effectively communicate their expertise and services to property owners, developers, and other industry professionals in a way that is both engaging, positive and informative. That's where social media comes in. Social media is a powerful tool that can help building surveyors reach their target audience, establish their brand as an authority in the industry, and generate leads and business.

Building surveyors and valuers, in particular, require a robust online presence to reach their target audience effectively. However, creating engaging social media content that resonates with your audience can be a challenging task. As a digital marketing professional with a focus on the property industry, I understand these challenges all too well. Therefore, I have compiled a list of 10 ideas to help you create effective social media content that captures your audience's attention and drives engagement. Whether you're just starting or looking to improve your current social media presence, read on to discover 10 social media content ideas for building surveyors and valuers.

1. Share photos and descriptions of recent building surveying projects you or your firm have completed, highlighting the challenges and solutions you provided.
2. Provide tips and advice on maintaining and improving properties e.g. cleaning gutters and the importance of regular inspections or the benefits of energy-efficient upgrades.
3. Share news articles and updates about the building surveying industry, such as regulatory changes and facts e.g. The General Binding Rules for Small Sewage Discharges or new technologies.
4. Share posts that celebrate local landmarks and notable buildings in your area, such as historical buildings or award-winning architecture.
5. Provide insights and analysis on market trends and conditions, such as the current economic climate, property market, snagging, spray foam, retrofit etc.
6. Highlight the qualifications and experience you or your firm have, showcasing specialist expertise and knowledge e.g. party wall surveying, damp surveys etc.
7. Share testimonials from satisfied clients, highlighting the positive impact your services have had. Ask for customer reviews by sharing links to your Google reviews, Trust Pilot etc.
8. Share informative videos explaining key concepts and processes in the building surveying industry, such as the different types of surveys or the importance of building maintenance.
9. Provide tips and advice on choosing a building surveyor or selecting the right survey for a particular property.
10. Share updates on your own business, such as new hires, awards, or charity initiatives.

By using a variety of content types and topics, you can engage with your followers, generate leads through engaging new clients and provide valuable information that establishes your building surveying firm as a trusted authority in the industry and in your local area.

I am thrilled to share my initial ideas for social media content for the surveying industry, but there is so much more to come. Make sure to sign up for my newsletter to receive ongoing tips, advice, and insights on the latest digital marketing strategies for surveyors in the UK.

My goal is to provide you with valuable information that can help you grow your business and achieve your goals. So, if you have any questions or feedback, please don't hesitate to reach out. Whether you're just starting out or looking to refine your existing social media strategy, I am here to help.

If you're interested in working together or need support to develop your social media strategy, please message me on LinkedIn, email me at [email protected] or give me a call at 07810 293038.

#socialmedia #digitalmarketingtips #surveying #surveyors #buildingsurveyor #rics #cabe #socialmediacontent Residential Property Surveyors Association (RPSA) RICS Chartered Association of Building Engineers Property Care Association