10 Smart Moves: Why Outsourcing Your B2B Marketing Might Be Your Best Bet

We all know that in the B2B software realm, getting your product or service in front of the right eyes isn't just important—it's the only path to growth. But let's face it, the world of marketing is about as easy to navigate as a corn maze... after dark... without a flashlight. This is precisely where the concept of outsourcing your marketing comes into play, and boy, does it have some compelling perks!

Obviously we have a point of view here - but let's walk through the top 10 reasons why sending your marketing out of house could be the ticket to upping your game.

First up, tapping into expertise is like skipping straight to the head of the class. By outsourcing, you're not just getting a person; you're accessing a whole brain trust of marketing mavens who've seen it all and can spot an industry trend from a mile away. They're plugged into what works and what doesn't, saving you the trial and error. And that’s a B2B super power right there.

Now, let’s talk about focus. You’ve got a killer software solution, right? Well, imagine if all your energy went into making it even more amazing, rather than splitting your time fussing over ad campaigns, website content updates and social media schedules. Outsourcing lets you play to your strengths while the marketing pros handle theirs. It's about owning your role and letting the experts own theirs.

Remember when I mentioned those industry trends? Well, they're slippery little suckers, always on the move. To keep track - and to keep up - you need a system for spotting trends, the right keyword and social listening in place, and a ear for the voice of your community. An outsourced team has the agility of a cat, ready to pounce on the next big thing.? While your competitors are still rubbing sleep from their eyes, you’re outsourced team will make sure you are miles ahead, making waves with cutting-edge campaigns.

Now, let's talk numbers—specifically, dollars and cents. Keeping a full-time marketing squad on the books is like running a tab you can never fully pay off. Outsourcing converts those fixed expenses into variable ones, giving you the flexibility to scale your marketing efforts to suit your business cycle. Need more social - call your team. Need to ramp down your LinkedIn ad spend - call your team. Think of it as keeping your wallet just as flexible as your strategies.

Then there's brand identity. It's your business’s fingerprint, unique to you. We often recommend an 80/20 rule - invest 80% of your budget in brand and long-term impact and 20% into performance. This is especially useful in B2B sales cycles where your customer journey can extend well beyond 90 days - meaning that the tracking cookies you rely upon are out of date. Even if your prospective customers forget the name of your product and its features and functions, with good branding and activation, they’ll recall your brand in an instant. An outsourced marketing team is about amplifying and balancing your marketing investment for the short and the long term. They make sure every piece of content, every campaign, resonates with your brand's voice and values. It’s your narrative, just turned up a notch.

Fresh eyes can mean fresh ideas, and sometimes being too close to a product can give you tunnel vision. Outsourced teams bring that new perspective, spotting opportunities or potential mishaps that might otherwise go unnoticed. They’re able to tell the stories that bring your brand and product to life. Think of them like that friend who tells you to pivot before you walk into a pothole—not always fun to hear, but definitely helpful.

We often say it is cheaper to keep a customer than to get a new one. Customer retention is a vital B2B game to master. Outsourcing your marketing doesn't mean you're just on the hunt for new leads; it's also about keeping the ones you've got engaged and coming back for more. It's the equivalent of nurturing a garden, not just planting new seeds. This means mapping out your customer journeys well beyond the acquisition stage - right across the life span of your customer. Think customer success, revenue operations, lifetime customer value and support. There’s a lot to do - and your extended marketing team is with you every step of the way.

Data, data, data—it's everywhere, but making sense of it is key. With an outsourced team, you've got data detectives at your service, translating those numbers into actionable insights. It’s not just about using analytics to guide strategy, it’s also about validating new product ideas, sensing shifts in the market, watching competitors and generating content that resonates. The idea here is that your marketing moves aren't just educated guesses - they are informed decisions.

By outsourcing your marketing, you’re not passing off a task list; you're building a partnership. You’re looking for synergy—learning from your outsourced team, soaking in their knowledge, and using that fuel to power up your business engine. It's collaborative, it's dynamic, and it's smart business. And if done well - it’s fun, invigorating - and transforms your career. You may even make firm friendships that last a lifetime.

So, is outsourcing your marketing the golden ticket for everyone? Not necessarily. But for B2B software companies looking to leverage expertise, save on costs, and stay nimble in a fast-paced market, it's a strategy that deserves more than a passing glance.

As you mull over the next prospect, consider how your business could be transformed with the right marketing minds behind the wheel. Could outsourcing be your path to streamlined success and industry leadership? It’s a question worth exploring - and when you do - give us a call.