We all know that running ads for business has completely changed after the iOS update last spring. It's become increasingly difficult to find your audience, let alone retarget actions they take due to the limitations on data.
But its not all doom and gloom. In fact the iOS update has forced a lot of advertisers to stop being so lazy in terms of their marketing. Gone are the days when you could put up a mediocre ad and see results, but that doesn't mean you can't still get amazing results for your ad spend.
Here are 10 Simple Hacks That Skyrocket Conversions (without spending more on ads)
- Split Test Funnels That Already Have Average Numbers For Opt Ins. This works well after you have converting offers and are ready to tweak.
- CTA Button At The Top Of The Sales Page. Don't knock it til you try it! Raving fans don't always need to read an entire sales page to purchase from you! Make it easy for them to buy
- Blue Open Ocean Targeting (Lead With The “Name” And Hook For Who Its For). Think "Hey Yoga fans" or "Busy Mama's" or "Elite Marketers"
- Trial Larger LLA (2-3%). We know LLA are taking a beating with the iOs updates, but they are still working. Expand your LLA from 1% to larger. Many companies are seeing great results with 5%+
- Select Add To Cart For Objective Instead Of Purchase. If you sell products, adjusting your event from Purchase to Add to cart can help reduce your costs. AND it can build a retargeting audience for those who hit Add to cart but didn't buy.
- Create More Scroll Stopping Hooks, Use Controversial type copy. Great creative, and think outside the box. Copy is becoming more and more important to reach your audience.
- Use Tiktok/Other platforms For Traffic And Cross Pollination. Build your organic platforms to help feed your machine.
- More Attention Grabbing Photos (B+W, upside down, cut off). Get out of the standard cookie cutter ad look. Bold, bright, weird and whacky all work.
- Make Sure The Ad And The Landing Page Are Congruent. Closely Mirror The Ad. Make sure these have the same look and feel, especially in your copy!
- Use Tiktok Videos (Original, No Sounds) For Video Ads Kira Kira +. Video is queen. Be sure to test out all sorts of video options.
Which ones resonate with you?
