10 Signs You Need to Redesign Your Company Website

When was the last time you gave your company website a serious overhaul? Has it been one or two years? Maybe five years? How can a company tell if now’s the right time to change both the functionality and aesthetics of their online presence?

?If you’re worried that your website design is getting left in the dust, now’s the perfect time to plan a complete overhaul of your online brand. The following are ten sure fire signs that your website needs a little TLC.

?10) Its Unresponsive

If your current website isn’t designed for easy mobile viewing, then it’s definitely time to design and develop a new fully responsive website. People (i.e., customers) now use a wide range of devices in order to access the web and to place online orders. Responsive website design practices ensure that your website is easy to read and navigate, regardless of what kind of device is being used to access it. Not only that, Google ranks websites that are mobile friendly.

9) It Takes Forever to Load

Slow page load times are the kiss of death for modern websites. If your site takes longer than three or four seconds to load, good luck getting a visitor to stick around and wait. But even worse, page loading speed is a ranking factor for Google, so don’t expect to be organically ranking if your website is slow. ?A redesigned and fully optimized website will help reduce load times and ensure fast, efficient information retrieval.

8) Its Impossible to Update

Your company website needs to be kept up to date with current information. If your current site makes adding new content impossible, guess what? It’s time for an overhaul. Rebuild your company website to utilize a content management system in order to streamline the management of any online information additions or updates.

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7) It Has Useless Features

As a website design matures, it often becomes apparent that certain features, or tools are no longer relevant (*cough* flash intro pages *cough*). If you can’t simply remove these useless features, a full website redesign may be necessary.

6) Your Bounce Rate is Bruuuu-tal

Take a close look at your website analytics. Are visitors spending a fair amount of time on your site, or are they only sticking around for a few seconds? Do they navigate their way deeper into your site, or do they leave your homepage as soon as they arrive? If you’re losing visitors left, right and center, that’s a good sign that your homepage needs a facelift. Talk with an experienced web design agency to see how you can improve your site’s performance. There are many web development agencies that would provide you with a free website audit and quote. A web audit will provide you with a lot of great ideas and they may even provide you with tips to improve the user-experience and keep your site visitors from bouncing away.

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5) Your Brand Has Changed

Your company is a living, breathing entity. As such, it’s going to change over time. This could mean an updated logo, a revised mission statement, or a new product line. When these sorts of changes happen, they ultimately impact your brand, which in turn will impact the way in which you market yourself, especially on your website.

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4) Search Engines Can’t Find You

If nobody can find your site on Google or Bing, is there really any point in having a website at all? If your site hasn’t been properly optimized with meta data, creative and engaging content, or properly formatted code, chances are you’re just wasting your time. Start from scratch and have a professional website designer create a fully functional website that search engines can crawl and index with easy.

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3) The Copyright in Your Footer is from 2017.

Believe it or not, this is a huge red flag for visitors. Sure, you can update it to read 2022, but is that really the best solution? If your site honestly hasn’t been updated in five years, it’s time to face the facts and invest in an overhaul.

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2) You Haven’t Integrated Your Social Profiles with Your Website

Cross promotion is a powerful marketing tool. If you’re actively engaged on social networks (and you should be!) make sure that this is reflected on your website. Include links out to your various profiles and be sure to share your website content with followers on these platforms regularly.

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1) You Have a Visible Hit Counter.

Newsflash: it’s no longer 1997. It’s time to retire the visitor counter for good and update your online presence.

Nowadays, first impressions are rarely made by person-to-person interactions anymore. Chances are before a potential customer meets with you in person to talk business, they have already checked out your company’s website. Your website is making the first impression for you, as a business owner, you must make certain it is making a good one.

AUTHOR

Sandra Dugas?is the Marketing & Creative Director at ZOO Media Group. Sandra’s keen eye for building strong brands and creating beautiful user and SEO friendly websites has helped hundreds of organizations grow their businesses online.