10 SEO Tips You Must Know for 2022
10 SEO Tips You Must Know for 2022
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SEO (Search Engine Optimization) is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better. For any publisher, SEO is vital. In today’s oversaturated digital landscape that comes with rapid changes of algorithms, is important to focus on implementing the right strategy to increase organic traffic.
These 10 actionable SEO tips will help to get your site seen in 2022:
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1. Consider Entity-Based SEO?
Entity-based SEO is a context-based word or term that can be used to describe your niche contextually. It focuses on large topics and concepts that allow search engines to provide accurate results straight away.?Search engines want to point people toward the most authoritative and correct results. To help search engines best understand what your page is about, you need to include the word relevant to your niche. It also is not bad to have it in the meta title or inside the title tag.??
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2. Pick Relevant Keywords
To effectively use keywords, take your website's various elements—articles, images, videos, podcasts, etc. and summarize them in SEO-friendly terms. You will also want keywords in your site's URL, header tags, meta descriptions, and alt attributes. You should back up standard keywords with long-tail keywords, which are for more specific searches. Long-tail keywords are a great way to drive traffic as they are less popular that the target keywords, more specific and easier to rank for. They usually contain at least 3 words or more.
Google has a tool,?Keyword Planner, that helps you find specific keywords.
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3. Focus on UX?
Giving your audience the best user experience (UX) is crucial when it comes to website traffic. UX is affected by a website's loading speed, stability, interactiveness and responsiveness. Google launched the new official ranking update?Core Web Vitals that can analyse a website's page experience signals that measure how good UX is on your site and whether it brings the best result when users interact with it.?
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4. Master Internal Linking?
Internal links help to link different pages within your site using relevant keywords. Because the traffic is not distributed across all pages evenly, making the most out of internal links gives search engine a chance to better understand context through anchor text (clickable text in a hyperlink) and indicate the value of the page. However, make sure your links work. Broken links indicate that your website's maintenance is poor, so search engines will penalize it.?
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5. Recreate Blog Posts as Videos
Currently, videos are the favourite type of content among users. By converting your blog post into a video, you have a better chance to reach a bigger audience.?
Research shows that publishers who use video content on their websites see?41%?more traffic from search than those who only rely on written content. Moreover, video is also responsible for a?157%?increase in organic traffic from SERP (Search Engine Results Page).?
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6. Get on Google Discover
Google Discover is a personalized AI-driven mobile news feed that measures visitors’ engagement with the content. It resonates with users’ interests and previous search behaviour.?If someone likes your content, the chances you will appear in their feed again are pretty high. For this to happen, you need to create high-quality and engaging content.
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7. Optimize Content for Voice Search??
Voice search has become very popular. According to Statista, 55% of UK households (16-24-year-olds) owned a smart speaker in 2021. By optimizing schema markup (the language in which search engines communicate) for voice search, you will help search engines discover your website more quickly and gain more voice search audience.
To do that, try to identify questions your audience asks conversationally. That means people are likely to ask natural-sounding questions which contain long-tail keywords rather than target keywords.?Google autofill, related searches, and people also ask are great places to start collecting data.
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8. Analyse Search Intent?
Search intent is about addressing the things people expect to see when they search for something. This is arguably one of the most important things in SEO.?
When you generate keyword ideas, consider dividing them into 4 categories based on search intent:?
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9. Optimize for technical on-page SEO
On-page SEO is central to users’ journey from the moment they discover your page in SERP. The pages should be optimized most intuitively and logically. If you do not follow?on-page SEO?best practices, all other SEO efforts may be worth nothing.?
To optimize for technical on-page SEO, consider these:
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10. Perform Site Audit?
Every now and then, you should go over your website and analyse what needs to be removed and/or improved. For example, getting rid of broken links, broken images, canonical points to redirects, etc.
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Ranking well on Google, Bing and other search engines will not happen overnight, so be patient as you apply your SEO strategy to your website.
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