10 sales strategies for your business ??

10 sales strategies for your business

You will not get success in sales until you don’t cross the limits. You should implement the following powerful sales strategies in your business:

1. Research before reaching

2. Psychological Ninja technique

3. People buy emotionally and justify rationally

4. Assign top reps to high-value territories

5. Jab, Jab, Jab Hook=Give *ask

6. SPANCO

7. Renew old relationships

8. Outreach your potential customers

9. Follow up ko bhoot

10. Backward close approach

Key Note #1: Research before reaching

You should research about your customer before reaching.

Pre-called research is not tough.

?You can check his Twitter, LinkedIn, Facebook, blogs to know his needs assessment and pain point. Don’t go for meeting suddenly.

You should be consumer empathetic and know the requirement of customer.

You can do design thinking to know at what points customers might face problems over a period of time in his journey.

So, you can plan your product accordingly.

?He might have technical problems due to which he will be financially impacted and his personal life also be effected.

Golden statement

" Research is to see what everybody else has seen and to think that nobody else has thought. So, you need to sell the solution and not the product."

Key Note#2: Psychological Ninja technique

These techniques affect psychology. They can be discussed as follows:

1. Anchoring effect:

If your initial opening statement is very strong, the customer will listen to the rest of the things with reference to your opening.

For example:

Salesman says “I am not selling a tractor machine rather I am selling a note printing machine.

It saves diesel so it will become free after some time and earn extra money."

So, your initial statement should be very impressive and the rest of the things will be seen accordingly.

2. Confirmation bias:

In this technique, you accept those things that match with customer's beliefs.

You should check their belief and match yourself with them.

3. Rhyming affect bias:

Rhyming statements are recalled by the customers.

For example, "Lifebuoy hai Jahan, tandarusti hai wahan.”

4. Peak end rule:

You need to wind up meeting with high energy.

Customer recalls the most recent thing that happened to him.

5. Loss aversion:

You should explain to your customer about his loss of losing the product.

Generally, people are not interested in what they will gain rather they are more interested in what they will loose in their life.

6. Survivorship bias:

For example:

Upaya raised huge money other startups also feel the same.

But this is not true.

7. Decoy effect:

It is about choice management.

If you want to sell something to a customer, first you should show him low-quality products as expensive and high-quality products also expensive.

Also, you can show lesser quantity expensive and more quantity things expensive. He will buy it automatically.

For example:

?In cinema halls, a half-liter cold drink is sold for Rs.80 while a one-liter cold drink is sold for Rs.100. The customer buys 1 liter immediately.

He thinks that he has made a wise decision.

So, you need to confuse the customer by showing one poor product and one fine product that you want to sell. Customers will immediately buy the fine product and this is called choice management.

Key Note#3: People buy emotionally and justify rationally

People buy products out of emotions but give justification based upon logic.

There is an emotion not the logic behind the world’s most of the decisions.

Your sales message and presentation should impact upon customer’s emotion. Greed, fear, humanity, envy, shame, pride are very strong emotions.

Mostly big brand use emotions.

For example:

Mountain Dew presents emotion of fear “Darr ke age jeet hai".

Similarly, Surf excel uses the tagline "Daag ache hein".

Golden statement:

"People don’t buy for logical reasons. They buy for emotional reasons."?

One soul-satisfying emotional reason will ignore dozens of logical facts.

Key Note#4: Assign top representatives to high value territories

Most people commit a mistake by sending best representatives to the place where sales is poor.

They send their best representative to the territory, distributor and customer where products are not selling.

You should send your best person to your best customer so that it will nurture and grow.

You should use maximum man force to the territory with maximum sale. In other words, for a heart operation you will send your best doctor.

You should send the best person to the territory of the best sales.

This is known as the Pareto principle. If your 20% of clients are giving your 80% revenue, you should use your best manpower for these 20% clients.

People commit a mistake by sending most intelligent person to the territory of no sales.

Instead, you should send your normal manpower in this territory and when sales start growing you should use intelligent manpower in this territory.

You need capable manpower for your critical area.

You should give this task to an analytical person who can build rapport with your customers.

For example:

Bada Business sends intelligent people to the market where business is growing.

They nurture their clients who are decision-makers.

They hire capable manpower that has potential and skills.?

Key Note#5: Jab, Jab, Jab Hook = Give * Ask

A good boxer first does three times Jab, Jab, Jab and finally hits the face of the opponent.

?So, first he creates confusion.

Therefore, first you should confuse customers by giving gifts to make emotional relationships.

Give him so much to build an emotional account.

?As there is a financial bank account, emotions also have an account.

According to Shri Krishna in Bhagwat Gita

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When you give something to the other person, in return you will receive much more than what you gave.

So you should build relationships in the beginning.

?You should give, give, give and then ask.

For example:

Bada Business first shows their full videos on YouTube channel.

?At last, they ask their users to subscribe to their channel.

If you are helping your customers you are helping your business. So, you should solve your customer's problems or help them in achieving their goals.?

Visit BadaBusiness website to know more about the courses :

Key Note# 6: SPANCO

SPANKO provides an idea about the stage if the customer. It helps in planning and you should use it in your CRM software. These stages are discussed as follows:

1. Suspect: Make a list of people.

2. Prospect: Number of people you went to for a meeting.

3. Approach: Hold meetings with them.

4. Negotiate: There is negotiation running.

5. Close: They are about to close but not giving the final order.

6. Order: They give the final order.

Some customers will be in the approach stage and they might not be talking about negotiation; some might be at the negotiation stage but not buying the product; while others at the closing stage but not giving the final order.

So, you should bucket your sales funnel. It will help you in making your communication strategy according to various stages.

Key Note #7: Renew old relationships?

Dealing with old customers is cheaper while dealing with a new customer is quite expensive. So, you should revive the old relationship.

You should build communication with them again.

You can ask them for references.

Try to create value in their lives and renew the old data.

You need to quit the old lead that is not useful.

But salesperson should try to find the reason why did this customer quit and could not become a repeat customer for your business.

If old customer comes back to you it will be beneficial, but if you directly call the old customer to sell your product it's a huge turnoff.

?So, you need to roll on a conversation and build relationship with your old leads.

?You should communicate with them and ask them the reasons why they are not buying your product now.

?You can also send him emails and WhatsApp messages.

You should revive the old relationship.

Key Note #8: Outreach your potential customers

This is also known as the "List banao campaign".

You should make a list of prospects and make as many contacts as possible.

It is the practical strategy of increasing the sales volume.

Remember:

Making as many contacts as possible is the practical strategy of how to increase sales volume.

You should gather leads through directory, email opt in list, or networking platform.

You are out of the business of you don't have a prospect.

Try to make customers and generate leads but don't try to sell.

?Lead generation is the foundation for cumulative conversation.

Key Note # 9: Follow up ka Bhoot

Just like a ghost follows someone, you need to apply the same strategy.

Make a rule to follow your customer.

If you want to increase sales volume, you need to be thoughtful about follow up.

Remember:

Agents who don't follow up with their customers are leaving a lot of money on the table.

Customers always retain for those who are always available to them.

So, you need to remain available to your customers.

?Follow up is a customer service that means conversion.

So, you should follow up like a ghost.

?You can send thank you e-mails, birthday /anniversary wishes, congratulations, or condolence to create value in each follow-up.

No matter how good your meeting was but if you don't make an action plan about the next step of follow up, your follow up will be a waste.

Your SQL lead should reach within 24 hours to the customer.

?Many salespersons commit a mistake that they discuss with customer, but don’t follow up.

Now, the customer requires product he starts searching product online.

He starts searching your competitor, checking market, checking online reviews and started discussing with others as well.?

You should follow up till you don’t get a definite answer in form of “yes” or “no”.

Don’t leave him and follow him until you don’t get a complete answer.

Not following up with your prospect is like a bathtub where water is filled but leaking through a hole.

That means you are meeting with new customers but not following up and business is lost.

Remember:

Either you follow up or you fold up.

Key Note #10: Backward close approach????????????

According to this approach, don’t sell immediately as you reach customer rather talk to him for some time.

You should talk to them like a reference.

?Start from the back, not the front.

Take a backward approach means reference. It is a very easy way to enter.

?Most people do a mistake they don't ask for a reference.

Giving a reference is not a favor because you give them special treatment in return.

You can also give them incentive in form of a gift for reference.

You can give them something extra from your product portfolio.

?Reference helps in powerful meetings. It also increases the trust.?

Golden statement

Do what you do so well that they will bring all their friends.

If you want to reach where you have not reached yet, you have to do what you have not done yet. You should implement these sales strategies in your business to reach your goal.

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