The 10% Rule of thumb

How much money should a business?

Invest in marketing?

Notice I say “invest”,

Not “spend.”?

Because while marketing

Might be an line item?

In your expenses on?

Your income statement

It’s more useful for you

As an entrepreneur

To look at as an investment

Into building your brand.

That mindset shift is critical.

Because it assures that you won’t

Rush to cut your marketing budget

The minute things get tough

And you need to cut costs.

Back to the question I asked:

The basic rule of thumb is that

Your marketing budget should be

10% of your projected sales revenue?

For the year.

So, for example, if you project that you will

Make $100,00 in revenue for 2024

Then, your marketing budget should be $10,000.

It’s not a hard and fast rule.

No one is holding a gun to your head?

To spend that.

But if you are serious about?

Building your brand

And separating yourself from your competitors

Let that 10% be your benchmark.

Wish you nothing but profit and success.