10 Responses to the Sales Objection "It's Not a Good Time to Buy"

Don’t get frustrated when you hear customer said”I don’t think it’s the right time to purchase.”?The most important thing is to find the real reason for the customer's rejection. He said he doesn't need it yet, why? Does he already have sufficient inventory of products? Has he found the supplier yet? Or does he really have to wait a few months before reaching the procurement timeline? You can review and learn [When a customer says It's not a good time to buy, you can use these 10 English scripts to respond]

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Here we will provide you with 10 responses?to solve?customers' time resistance, which you can use them directly!

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No.1

“Why?”

If the communication process is very smooth, but the customer does not place an order, our first reaction may be to ask the reason. This is based on good communication, and the simplest inquiries are often the most effective. However, if the customer is indifferent to us from the beginning, such inquiries may also result in perfunctory answers from the customer. After asking the answer, we can also decide what to do next based on the customer's answer, truly achieving a balance between progress and retreat.

No.2?

“What’s holding you back?”

What exactly is hindering your decision to make a purchase

By asking the customer to proactively tell us where the obstacles they are currently facing are, we can better understand why the customer is hesitant and provide the right solution.

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No.3

“When would be a good time to buy?”

So when do you think it would be more suitable to purchase

What if the customer still answers that they really don't need it at the moment? We can say, "If I call you back next month, what circulations will have changed.

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No.4

“So is X goal no longer a priority for you?”

Linking our products and customer goals with their needs. This question shifts the focus of the conversation from purchasing products to how our products help customers achieve their goals, and customers will also be touched upon hearing this. If our product is truly helpful to our customers' goals and market, they will never hesitate to say they don't need it. Perhaps we will contact them again next month, and the opportunity will come?

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No.5

“When are you hoping to achieve X goals ?”

This sentence has a similar meaning to the previous one. If the customer's answer is vague, it is obvious that in their opinion, their problem is not serious enough and there is no need to solve it immediately. But if we can identify the pain points of our customers and create the perception that 'you must solve the problem within one month', we will take the initiative.

No.6

“How can I help you get the resources you need to sell this to the decision maker?”

If the customer is not the final decision-maker, it will indeed affect the order placement, and we need to help the customer persuade the final decision-maker.

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No.7

“Is it the timing, or is something else concerning you?”

The customer's resistance to time is probably just a smoke grenade, which may be because their budget has not been approved, or the company will soon have major changes, which may make it difficult for the customer to make a decision immediately. To find the true reason why customers are delayed in purchasing, they are generally willing to share it, so that we can know where the root cause of the problem lies.

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No.8

“I understand, as a customer of mine was in a similar situation. They ultimately decided to purchase [product] because of [trigger event, challenge, opportunity] and [product’s ROI]. In the past [X amount of time], they’ve seen [Y results].”

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If we want to persuade customers not to procrastinate, one of the best ways is through case studies, which use classic sales cases to tell them how our product can bring value to them and why they should take immediate action now.

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No.9

“Thanks for your honesty，I don’t want to waste your time or mine until you’re ready to make a decision. In the meantime, can I send you any valuable content I find on [prospect’s industry, market, challenge, role]?”

Thank you very much. If you are really unable to make a decision now, no matter what I say, it will only waste your time. However, I happen to have some very useful information on [your industry, market, and challenges] on hand today. Can I send it to you for reference

Some customers may indeed have no budget, so we are currently unable to persuade them to make a purchase. So you can change your role, take a step back and periodically send useful information to customers, bringing additional value to them. In this way, we can establish an authoritative image in the minds of our customers, and the next time they need to make a purchase, the first thing they think of is naturally us.

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No.10

“Here’s the timeline for ROI if we start in X months. Does that work for you?”

If we only start using the product after X months, then we will have to wait for Y time to achieve our ideal investment return rate. What do you think

Create a sense of urgency for customers. Tell him, it's not like using a new product will immediately produce results. We can afford to wait, but the market may not necessarily be able to.

Methods+Efforts= Orders

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