10 reasons you're not reading my emails

I am using “I” and “you” all through this post to personalize matters while in reality things are not so bad. While there isn’t a silver bullet to be red, consistency pays-off.???

As a preamble, a good email open rate should be between 17-28% and statistics show that the?top 3 reasons people open mails are;

• The name of the sender (42%)
• The title of the email (34%)
• The first line of visible text (24%)

Let's face it, we all have a love-hate relationship with our inbox. But before you hit that delete button, hear me out. Here are my top 10 reasons why my emails may not be making the cut:

1. They're getting lost in cyberspace - maybe they're getting blocked by your firewall or ending up in your spam folder.
2. They're getting sent to the trash bin of life - thanks to Outlook's fancy machine learning algorithms, if you tend to delete my emails without opening them, in the future, they'll be directed straight to the junk folder. Good luck getting out of there.
3. My mail is just mildly relevant - not exciting enough to be opened immediately, but not boring enough to be deleted right away. So, it sits there, collecting virtual dust.
4. You're not in the right mindset - I may have sent the email to your personal inbox (email found on LinkedIn) because I don’t have your professional one... Let's be real, who wants to read work emails on a Saturday? This also begs the question, why do people not put their professional details on LinkedIn? (from the same token, why to people put down their surname as an initial? sort of beats the purpose).
5. You're a minimalist - too many unopened emails stresses you out. And who can blame you, I get it too.
6. My emails don't have a clear value proposition - the title doesn't answer the "what's in it for you?" question. In all fairness, who has time for that?
7. My mails aren’t targeted (enough), this is a “chicken and egg” situation. Sales is a numbers game, it’s all a question of converting leads (email addresses). Emails have the highest conversion rate compared to any other direct marketing tool. But, you have your share of responsibility, when asked for feedback you’re not sufficiently detailed in your answers hence you keep receiving poorly targeted mails. ??
8. They aren't interesting, catchy enough. I keep on saying that nobody reads, our concentration span gets shorter year after year and the younger we are the worse it gets… The elevator pitch has become the Twitter pitch (limited to 280 characters).
9. You don't know me and you don't want to know me. I am a sales guy (an intermediary, go-between, door-opener, middleman, facilitator…), you’re inundated by sale’s proposals of guys like me so you default to the contacts you know well and trust. ??
10. You've moved on - maybe you've moved on to a new company or new venture. But who knows, maybe one day we'll cross paths again.

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So there you have it, considering the above 1 in 11 emails make the cut. But hey, that's still better than a lottery ticket and salesguys are born optimisctic...