10 Reasons Your Ideal Customer May Ignore Your Online Content

Fixing this could 10x your new inquiries this week

Are you a brand or content creator frustrated because your social views are down, no one is reaching out, too few new or interesting people are following you, your website traffic is non-existent, or your lead magnet has gone stale? Please don’t despair! I’m going to share ten reasons this might be happening and how to fix it.

1. Your profile bio sounds too polished and proper (aka boring)

Remember that your customer is used to seeing various online profiles all day, so after twenty or so, they tend to blend together. How is yours different? If you don’t sound interesting, why should I follow you? If you can’t convince them you are follow-worthy, they won’t even give your content a chance.

2. Your photo doesn’t catch their attention (yawn)

Online, your entire wonderful self is reduced to a bobblehead. When people scroll through a long vertical line of photos, they need to get curious to stop on yours. What are you doing to grab their attention with your photo? Try it yourself and see whose photo makes you want to click.

3. You don’t tell them what is in it for them

Why should I follow you? Do I not know enough digital marketers, writers, or coaches? That is highly unlikely. On the contrary, my social feeds are probably overrun with others with the exact same titles as yours. Tell me your unique value proposition. It needs to be just good enough to convince me to give you a chance.

4. You disappoint right away by being OOO

If you haven’t posted any original content for weeks, that is an immediate unfollow. Keep your content fresh and post regularly. Of course, if you are on holiday, this is an exception. Then it is a good idea to automate your content, so you still are entertaining readers while you are away. That’s the commitment you make as a content creator. At the very least, please let people know you are on break and when you’ll be back.

5. Your content is boring and doesn’t excite me

If you are just regurgitating common knowledge your ideal client has already heard elsewhere, you lose. If your content is long with text clustered together in an ugly black ball with barely any line breaks, no sections, or any bullet points, you lose. If you use jargon and fancy language to sound smarter, I feel like I’m eating brussels sprouts that have been boiled for too long. Where is the spice and flavor? Show me a new angle on a common problem or a controversial opinion that awakens my interest. Use amazing images, videos, carousels, or GIFs to get even more attention.

6. You hop from one topic to the next

Unless you are a famous person or influencer, people follow you for your specific perspectives on one or two related topics created for one main audience. While writing about something new isn’t wrong, if I can’t follow one post to the next and feel you are always changing, I probably will lose interest.

7. You don’t have a unique voice or style

Personal branding is a must in the online space. This means showing up with a distinct online persona. Building a unique brand isn’t easy, but with proper guidance, you can stand out. The reader should recognize when they see your work. This is how you build a loyal audience. Find your voice and your views will soar.

8. You try to talk to everyone

Your posts are so general that they become generic. If you are writing for everyone, you reach no one. To touch people with your content, they need to like YOU. Or, at least, your online persona. How do you show you are talking specifically to me?

9. You don’t engage your audience

Are all your posts just one monologue? The best content is a conversation with your audience. Ask them questions, include a call to action inviting them to participate, and answer every single comment. No one wants to follow a creator who stands on a soapbox wearing a self-appointed crown and ignores the reader.

10. Your content is set to auto-repeat

Those content schedulers are clever, aren’t they? But some take content repurposing to the extreme. If I feel like I’m just re-reading the same post over and over again, after a couple of times, I’ll lose interest. Keep your content fresh and exciting. When you identify a piece of content that did exceptionally well, think about how to repurpose it in a new way. Maybe you turn an article into a video or a miniseries of posts. Or you could take one of the most interesting comments on a post and write a new post around that. This is the moment to let your creativity shine!

I know getting attention from your ideal customer is tough. I appreciate that fact and commend you for taking on this daunting task. Yet I also see many people complaining about a particular platform being “dead” or about some algorithm updates killing their views when, really, they are making one or more of the above mistakes I mention above.

The bottom line is that the online space is a war zone and your main focus should be on claiming one small piece of territory on the incredibly crowded planet of the Internet and then doing everything to make it into a mini-paradise for your audience. If you follow the above tips, you will already be well on your way!

“If you can't be remarkable, perhaps you should consider doing nothing until you can.”

―?Seth Godin,?Linchpin: Are You Indispensable?

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Hi, I'm Krista, a business mentor and owner of the e-platform?From Zero 2 Six Academy , where I teach entrepreneurs a proven 6-step framework to success, consisting of courses, coaching, and community. Please check out my podcast,?Take Back Mondays , my?YouTube channel , and my newsletter where 30,000 smart business-oriented people get weekly tips on how to grow their online businesses via smart marketing, money, and mindset best practices.