10 Reasons You Need to Blog for Your Business

It seems that everyone has a blog these days.

Have you ever stopped to think about why?

One, blogs are often misunderstood by many. Blogs are more than just for the mundane. They can be used to showcase personal writing, offer actionable tips that can solve problems, make people's lives better, increase brand awareness and, in some cases, drive large amounts of online leads to their businesses.

10 reasons why you should start blogging for your business today

Blogging is to me like an umbrella in a storm. We can keep our SEO rankings high and flourishing as long as we blog regularly (alongside a combination of high-quality content and promotion of what is created). These leads will always come in, no matter how bad the day. Here are the top 10 reasons to start a blog for your company.

1) Blogs will increase traffic to your website

Blogging is a huge, massive way to drive traffic to your website.

Instead of spending a lot of money on paid advertising, you can begin blogging. You can also increase your social media presence and optimize everything you do for SEO. This is why blogging is a huge part of what our SEO agency does for our clients.

This is how it works: If you don't blog your website becomes a little static. You don't likely have many pages. And, even if you do, it's unlikely that they are updated very often. This setup means you are only marginally visible to anyone who is searching for companies like yours. This means that paying for traffic to your website is the best way to get it. All of this changes when you blog.

Each time you create a blog, you give Google a new page. You can ensure that your page is easily found by creating content that customers and readers love. You can also share your blog content via social media to create a new source of traffic and social shares.

Google is huge on content. We analyzed their recent 160-page document. It discusses how Google's standards are based on the quality and expertise in written content.

...every page you write can be used to generate new leads, and convert those leads into sales, subscribers, shares, or subscribers.        

2) Blogs can be a great way to convert customers

After you have started to drive traffic to the site through content, you will need to convert that traffic. The power of the blog is your friend. Every page you create is a page Google indexes. This means that every page you write can be used to generate new leads, and convert those leads into sales, subscribers, shares, or subscribers.

Blogs are best for conversions if you place a quality CTA at each end of each blog post. This will allow you to tell your readers exactly what you want and ensure that there is no misinterpretation. It's that easy.

3) Blogging can help you establish yourself as an authority

What is the most important aspect of blogging for business, both in terms of ranking high and drawing new readers? You answered "authority", you are right. Page authority is a vital part of the web and is not something that you can buy. You can only create authority online by providing useful, informative, and entertaining content.

Around 81% of shoppers do their product research online before speaking with a company representative or customer service representative. The internet is a primary place people go to do their research.

You can help potential customers by creating and maintaining a blog for your business. This will allow you to answer the questions they have during their research. This will establish your company as an industry leader and help customers return to your site when they are ready to buy.

4) Business blogging is a long-term strategy

Many marketing strategies produce short-term results. These tactics can work to generate huge traffic bursts, but they are rarely long-term solutions. Blogging is, however, designed to last.

You create a valuable piece of content when you start a blog. This will last you a lifetime. Each blog that you create has the potential for generating traffic years beyond its publication date. HubSpot claims that 70% of the company's monthly traffic, and 90% of its overall leads, come from blogs published over a year ago.

5) Blogging is low-cost and high-return.

Did we mention that blogging costs only what you invest in writing and imagery? Even small investments are worth it. Blogging is one of the best and cheapest ways to drive traffic to your website. It can also bring you views and attention. However, blogging doesn't require any capital.

6) You don’t need to be tech-savvy

Blogging is not a hobby reserved for the highly-techie. It's an easy, straightforward move that almost anyone can make. Platforms such as HubSpot or WordPress were designed to be extremely user-friendly and do not require exceptional design skills. It's great to be familiar with HTML and CSS but you don't necessarily need to be an expert to start a blog.

You'll be fine if you find a skilled writer who is knowledgeable about your industry.

7) Your blog is a gold mine of content

It's not easy to create content. A blog can help you create content for your other social media platforms like Facebook, LinkedIn and Twitter.

Blogs are a great source of original content that helps you keep on track with content creation and distribution. This is especially true if you have a team to create your content.

8) Blogging keeps you on your toes

One could argue that you aren't keeping up with the times if you don't create content. And blogs require content. This makes it necessary to pay more attention to the industry and see what is happening.

These topics are constantly changing so that you can stay on top of the industry. This will allow you to provide great content for your users that is informative and useful.

9) Blogs are a great way to tell the story of your brand.

Consumers want brands that they can connect and identify with. Telling your brand's story is the best way to achieve this. How do you tell the story of your brand? Although there are many options, a blog is the best.

A blog allows you to dedicate time to creating a unique point of view that will help you promote your brand, stand out from others, and offer valuable insight for your readers. This creates a sense of community with your customers and helps to keep your brand relevant in their minds.

10) Blogs provide insight into your customers

When people start to interact with your blog content, you can gain valuable insight into their preferences, sharing habits, and behaviors. Analyzing your blog analytics will allow you to learn more about your readers' reading, clicking, and sharing habits.

This will help you plan your marketing strategies better and better target your specific users. These are all important for business success. When done correctly, they can help you to improve your marketing efforts and increase conversions.

Conclusion of why you should be blogging

If you aren't blogging for your business, you should. A blog is one of the most cost-effective and easiest ways to increase your SEO, get more leads, make more money, drive more traffic and remain on the cutting edge in your industry. Blogging is an excellent way to get inspired and have fun within your industry.