- Messenger marketing allows for more personal and immediate communication with customers.
- It has a higher open rate (85% vs 20%) and click-through rate (25% vs 3%) than email marketing.
- It allows for two-way communication and real-time customer service.
- It allows you to segment your audience and send targeted messages.
- It allows you to use chatbots to automate repetitive tasks, such as answering common customer questions.
- It integrates easily with e-commerce platforms, CRM systems, and other tools.
- It allows for easy tracking and analysis of customer engagement and campaign performance.
- It allows for a variety of multimedia content, such as images and videos, to be included in messages.
- It allows for building deeper customer relationships with features like subscriptions and automated lead nurturing.
- It allows for greater flexibility and scalability, as you can send messages to many people simultaneously and you can increase your volume as your business grows.