10 Reasons Why Facebook/ Instagram Ads are Great for App Installs

Social media has become a critical part of businesses all over the world.

They have become an integral part of business strategy because of their increasing penetration across the world.

So, if you are still not building your own brand on social media, your prospects and customers are soon going to choose your peers over your business.

Statistica’s July 2020 report shows that Facebook and Instagram are the 1st and 6th most popular social media networks across the world. There are 3,685 million active users on Facebook and Instagram collectively.

If you are?going to invest in social media adverts for increasing your app downloads, you should keep both Facebook and Instagram in your online marketing strategy.

10 Reasons to Choose Facebook & Instagram Ads for Mobile App Installs:

Reason #1: Amazing Reach:

Facebook has more than 75% market share and is the first social network ever to surpass 1 billion registered accounts.

With more than 2.603 billion monthly active users (as of August 2020), Facebook has become the new hotspot for business owners and marketers for promotion.

No matter who your target audiences are, there are high chances that you will find them on Facebook. It has a proven record of being highly effective when it comes to increasing app installs.

Reason #2. Facility to Tailor Ads as per Your Goals:

Facebook offers advertisers a wide array of advertising tools so that they can choose the right business goals as per their needs.

If your objective is to get more people to install your app, choose “App Installs” from the advertising objectives on Facebook ads instead of “Traffic” and “Conversions”.

You can use App Installs' advertising objective for optimizing app events or purchase value.

Reason #3: Simple Setup & Ad Solutions:

You can set up your Facebook ad fast and easily.

The process of creating an advert is easy too. You can use the Promote Button or Boost Post button to promote a Facebook Page, website, or boost a post.

Call-to-action events can be created as per your Page’s objectives to let people interact through your call-to-action button.

Reason #4: Advanced and Scalable Ad Solutions:

If the simple ad solutions are not enough, you can use advanced ad solutions as per your objectives.

It includes Lead Generation, Conversions, and Brand Awareness. When you use Facebook ads, they will be shown beyond News Feeds.

You can use Facebook’s ad placements to show them on Instagram, Messenger, and Audience Network.

Reason #5: Specified Ad Targeting:

You can create ads by targeting specific features such as age, gender, location, demographics, interests, connections, and behavior.

More advanced targeting tools such as Lookalike Audiences can also be chosen so that you can target people who are already engaged with your business.

Reason #7: Availability of Multiple Ad Creatives:

You can run Facebook ads that can have creative features including videos, images, canvases, collections, carousels, and slideshows.

You can use Facebook’s measurement tools to measure the success of your creative ads.

Reason #9: Ability to Measure Success of Facebook Ads:

Facebook provides you with insights, metrics, and tools to measure your Facebook ads.

This will help you understand how effective your ads are. Accordingly, you can tweak them as per your objectives and drive the best results.

Reason #10: Availability of Reasonable Budgets and Control on Ad Spending:

As per your advertising objectives, you can set customized ad budgets. The minimum available budget spent per day can be anywhere from US$1–5.

You can change the way you spend on Facebook ads by adjusting your budget, stopping/pausing ads, or specifying overall account spending limit overall campaigns.

Bonus Reasons :

Here are some reasons why Instagram is also a great platform for app installs using paid ads.

• Mobile-First Platform:?The greatest strength of Instagram is that it is a mobile-first platform. This aspect makes Instagram perfect for mobile app install advertisements. A major portion of internet users stays active on social media platforms from their mobile phones.
• Rapidly Growing Active Users:?Instagram has evolved over the years from a photo-sharing application to a powerful marketing tool. It has now become the fastest growing social media network, growing at around 5% from one quarter to another. Its monthly active users have increased from 700 million in April 2017 to over 1 billion in January 2020. As Instagram has come up as a viable solution to reach billions of users, it has become a preferred media for advertising. That’s why there are more than 2 million monthly advertisers and more than 25 million active business profiles on Instagram.
• Focus on Visual Adverts:?Being a popular graphical content sharing platform, Instagram is perfect for visual adverts. While the autoplay of videos catches the attention of users quickly, Instagram stories enhance reach and visibility rapidly. That’s why more and more businesses are increasing their advertising on Instagram Stories.
• Predominantly Younger Audience:?The majority of Instagram’s audience, more than two-third, is below the age of 35 years. It’s always a great place to advertise if most of your target audiences are young. The huge user base of millennials is more attractive for the brands to spend on Instagram advertising. As the younger audience creates trends, you can target them through Instagram ads. Your Instagram adverts can influence them to install apps. Once the app is installed, you can again influence their buying decision towards your sales funnel.

Why Use Facebook & Instagram Together as Ad Platform:

Instagram is owned by Facebook. The advertisers can use the same Ads manager for creating advertisements for both Facebook and Instagram.

The video or image resolutions required for ads on both of these platforms are similar. So, you can conveniently use the same video advertisements over both platforms.

Facebook + Instagram Campaigns: Success Stories

Businesses can reach more people with almost no added effort by using Facebook and Instagram campaigns together. Let’s check some success stories:

1. Kanui:?It is a men’s lifestyle brand in Brazil. They added Instagram to their Facebook ad set, which generated a 2.8x higher return on ad spend. In fact, the cost per install witnessed a significant drop.
2. UGO Wallet:?It is a mobile wallet app in Canada that witnessed a 45% better cost per install when they run their ad campaigns on Facebook and Instagram jointly over running ads on Facebook alone.
3. MVMT Watches:?This company used Instagram as another placement on Facebook. It helped them to reach more of their targeted audience as it gave them the opportunity to scale their ad campaigns quickly. The cost per conversion and cost per action decreased by 20%.

ABOUT RITESH

Ritesh Osta is a Mar-Tech and Digital Marketing Consultant.

As a Tech strategist, he has been certified by Oracle, SAP, and Hubspot. He has had the privilege of working with Fortune 500 companies like Nestle, Amkor, & Mahindra for 15 years.

Now, he helps Startups and Entrepreneurs create, launch, and promote Digital Products to establish their brands.

He is also a Certified Public Speaker and Trainer with a love for coaching people. As a cat lover, he is a part of PAWS; an organization that provides shelter to homeless animals.