10 reasons why every entrepreneur should write a book

Nowadays, if you want to succeed in business,?entrepreneurs?have the best chance only if they either create a new niche in an existing, large industry or carve out a new niche altogether.?Whichever path you choose, it can be an overwhelming task.

According to Ken Dunn, the author of five books on sales, marketing and writing, which has sold over 250,000 copies in 10 languages worldwide, he states that the typical customer, today, is much more likely to be cautious where and on what they are going to spend their money on, and, because of this, they are investing a lot more time than conducting research on you.??

With the drastically reduced costs of publishing and production costs, more entrepreneurs are realizing that writing a book on their expertise gives the client a chance to know who they are.

How Can Writing A Book Be Good For Business?

Typically, the majority of small businesses when it comes to marketing resort to the traditional, outworn strategies.?However, branching out into new territory where only perhaps a few businesses have ventured into can come with high rewards and set your business apart—like publishing a book.

Next Century Publishing data studies shows that an entrepreneur who has written and published a book on his business subject is twice as likely to win new business.

Entrepreneurs and business owners (whether you are just starting out or you have been in it for a while) can try to build their brand only through blog articles and social media alone, but it will most certainly not be as effective as having a great business book to back it up.?A great business book will elevate your personal brand, establish your expertise and build trust with your potential clients.??

When you publish a book, it makes people think you are smarter and a well respected expert.

You are establishing business credibility.??

When you run a business and publish a book that provides value, your business gets that seal of approval as you rise in credibility.

Let’s begin by defining the terms and the basic foundational elements of writing a well crafted book.?The most basic requirement is that it is well-written (grammatically and syntactically correct, with complete sentences and understandable, appropriate vocabulary etc.), contains clearly stated, useful ideas and it must be engaging – readers will need to be drawn in and can’t put your book down vs. bored and confused.

Now what??

You have got this great book, so how will that help you or your business?

According to industry research, it has been reported that writing a book provides countless marketing opportunities to generate conversation, shares, reviews and recommendations about your business. The bonus is that your audience reach grows and ultimately, opens you up to have the time to focus on what you want to be and love doing: focusing on the work of doing your business.?

Even if you don’t make much money from the sales of your book, the benefits you reap from other doors opening up are limitless such as generating more leads, closing more deals, being able to charge the rates you want and increased visibility (e.g. being invited to speak at events).

From my own personal experience, I have had similar outcomes in my own business, as have other colleagues and clients who have written business books.??

Check out my 10 top reasons why you should write a business book

1. Creating a book is a transformational journey that helps you define your positioning, delve deeply inside you, improving yourself and your business.
2. A book is a tool you can use to share what you have learned and who you really are with other people.
3. It helps you build a community of like-minded people around your ideas and brand.
4. It helps you train your staff, hand down your company’s culture and leave a legacy behind.
5. A book makes your idea stand out.
6. A book is the fastest way to achieve credibility.?It turns you into an expert in your field.
7. A book gives you an edge in business negotiations.?It’s a business card with muscles, because it will tell a story.?The story of a company where sustainability, unity, diversity and justice are valued.
8. A book is a very valuable gift.?It helps you build important relationships.
9. A book is the Swiss Army knife of marketing.
10. It’s a great way to give visibility to your ideas and to make you a credible speaker.

What Every Entrepreneur Should Establish Before They Start Writing?

An important fact to keep in mind and that cannot be overlooked is that, when you write a book,?the content of your book must be useful?because people won’t follow you just because you’re nice.??

Unless you’re a teen influencer or an established celebrity, people won’t follow your brand if it doesn’t have something to offer.?It has to help solve their problems and alleviate their doubts.

Winning over and keeping the attention of your audience is another matter.?It’s a demanding job that should not be underestimated, because today people’s attention is priceless.??

It is recommended that you study people, try to understand how to offer them tools, truly useful information with a sincere spirit of service and the desire to help them solve a problem or gain more insight into something.

You have to create a?book of value, a?unique?book.

I know it might seem obvious, but my experience teaches me that most entrepreneurs, taken by the enthusiasm of becoming authors, are unable to clearly explain why they want to write a book.

So, there are 3 things you absolutely need to clarify before you start writing:

◆ What is your purpose (e.g. to get more customers, have visibility, get in touch with more people, broaden your target audience, do PR, gain greater authority, establish your positioning, have something new to say, market yourself).

◆ Who are you writing for:?who are your readers and what problems do they have??If you want a book to be interesting for the reader it must address their problems.

◆ What is your book about:?do you already have a clear idea of what your main message will be, in order to better communicate it to your readers??Are you absolutely certain that it is something that is of interest to them?

Next, we will dive into the advantages of being supported through your process of writing a book and how to go about it so you are set up with a winning edge.

Benefits of Working With A Ghostwriting & Marketing Team

Most people who self-published all on their own without proper guidance on how to navigate the publishing industry, and had no prior knowledge of the secrets of the trade or didn’t hire a ghostwriter and PR firm to back them up, didn’t have as much success with the sale of their books and ended up being overwhelmed as well as frustrated. Also, self-publishing has not garnered the best reputation in the world of books, and neither have self-published authors.

5 reasons why an aspiring writer should avoid self-publishing

1. Your book might not be ready to be reviewed and critiqued by the world.
2. A lot of seasoned readers do not give much importance to self-published authors whereas they would take a traditionally published author much more seriously.
3. A reputable publishing company applies a significant amount of PR/marketing to their client’s book(s) and they have a higher likelihood to make it onto any of the best-seller lists.
4. Self-publishers don’t have a wide enough fan base.
5. It can be more expensive than you think when you do it by yourself. For instance, you will have to provide your own cover design, long hours of editing and possibly buying copyright to your book. Self-publishing can actually make a huge dent in your bank account and your book will most likely not even have a chance of seeing the light of day.?Going with an established ghostwriting and PR/marketing company that have an established, proven and track method, will guarantee you the results you are looking for. You get to work with the best team of cover designers and editors to help you create the perfect book. If this is your first attempt at writing/publishing a business book, designing a cover and having your book edited, trust me you will definitely need these services and investing in it is your ticket to success.

As the founder of The Boss Books, I turn your ideas into a book. Me and my team take your business to the next level.?A good solution to making a great impression with your first book is to get help from a ghostwriter, someone who writes the book for you.??

Unfortunately, however, 99% of ghostwriters are people with degrees in literature who are very cultured, but they have no idea how to write positioning books for entrepreneurs.?The language, tone and style you need are completely different!??

If you are still reading this article, chances are you are an entrepreneur or a professional who truly wants to write a book to share your ideas and skills, a book that can position you as a leader in your market niche.?

The key is to hire a ghostwriter that specializes in writing business books.

At The Boss Books, we created a proven method that gets ideas and content out of the minds of entrepreneurs that even they didn’t know they had.?With our tailored business book writing strategy we have gone even further, we don’t only put a professional at your disposal, but an entire team of copywriters, editors, art directors, digital marketing experts and graphic designers, in short: everybody that you’ll need in order to have a beautiful, finished book with attention to the smallest details.?

So far, I have helped 500 entrepreneurs and professionals become author?of good business books that enhance their identity.

• 3 languages (Italian, Spanish, English)
• a solid method (coaching, & powerful questions)
• italian style (the role of beauty)

If you’re interested to find out more, then be sure to book an appointment with one of our experts in corporate publishing by clicking on this?link.?

We can’t wait to help you write your book!